Closing is the lifetime launchpad for client follow-up: Step 8

When your buyer-focused transaction management system runs on habit instead of willpower, you don’t skip the steps that matter most, Cassie Walker Johnson writes as she wraps up her eight-step plan. Continue reading

More than half of metros stray from ‘balanced’ housing market

The housing market is seeing signs of balance, but dig deeper, and the picture looks far from uniform. Here’s how to explain it to clients. Continue reading

What real estate agents can learn from TikTok, Tylenol and Disney

Behind the headline-dominating controversies this week are powerful lessons in messaging, trust and public perception that agents can’t afford to miss, digital marketer Jessi Healey writes. Continue reading

Democrats seek transparency into Fannie, Freddie ‘reprivatization’

The Trump administration has assured industry groups that a stable housing finance system and low mortgage rates are a “North Star” in plans for a secondary offering, but Dems complain they’ve been shut out of process. Continue reading

Former agent convicted of swindling woman out of her home

While Monique Hill and her husband were undergoing foreclosure proceedings, former real estate agent Oscar Dais created, signed and notarized a fraudulent deed in Hill’s maiden name. This week, Dais pleaded guilty. Continue reading

The modern tech stack agents and brokerages need now: Streaming

Instead of hoping new software will transform your company, learn how to build a smart, streamlined tech stack that enhances existing workflows, improves efficiency and drives real growth. Continue reading

$1B Florida brokerage and former NFL prospect join Christie’s International Real Estate

First Coast, founded by Corey Hasting in 2018, brings around 130 agents from Engel & Völkers to the luxury brand operating across the Jacksonville, Florida, metro area. Continue reading

Here’s the essential reading on the Compass-Anywhere deal

Lock in with Inman’s ongoing coverage of the Compass-Anywhere merger — from deal details and culture clashes to agent reactions and what it means for the future of real estate. Continue reading

Is fall the new spring? Market winds may be shifting, NAR says

Increased homebuying affordability, more inventory and fewer competing buyers may lead to a prime week for homebuyers in October, leading to conditions like a “second spring market.” Continue reading

Where the industry stands on the Compass-Anywhere deal: Top 5

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading