Author Archives: America Foy

Assault on the MLS: How the Compass-Redfin deal threatens the open market

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This isn’t about one company’s competitive edge, America Foy writes. It’s about whether the American real estate market remains an open, transparent system. Continue reading →

The affordable housing crisis isn’t just financial. It’s political

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American attitudes around home affordability will determine whether Congress treats housing as a priority or as another talking point to be dropped between election cycles. Continue reading →

What you should know about California’s new listing photo law

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A new California law changes what agents must disclose when doctoring listing photos. America Foy breaks down what you can (and can’t) do and the consequences for not disclosing. Continue reading →

Portfolio expansion: A practical process to help your clients scale

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If you’re working with investors, your job isn’t just to find properties, America Foy writes. It’s to identify investment strategies that weather market cycles. Continue reading →

A $3K commission saved me: Here’s why niche marketing wins

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While 70 percent of Realtors compete for the same residential listings, you could be the only agent in your market who truly understands the emotional complexities of the niche you serve, America Foy writes. Continue reading →

How to convert renters into buyers in 2026

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Many agents are scrambling to finish 2025 strong, but this simple educational campaign takes little time to prepare and yields year-long referrals, writes broker America Foy. Continue reading →

Can agents use AI to help with contracts and disclosures?

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While AI is no replacement for your expertise, seasoned agent and long-time coach America Foy says you can use it to simplify and explain critical information to clients. Continue reading →

The right calendar is an easy button for your listing process

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Stop scrambling to keep up with deadlines and transaction management. America Foy helps you create a calendar plan that keeps you on track with the help of ChatGPT. Continue reading →

Welcome to the Senior Class: Downsizing with a home equity conversion mortgage

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Developer and contributor America Foy says agents are missing the boat when it comes to education on senior housing opportunities. The home equity conversion mortgage product is just one example. Continue reading →

3 essential AI prompts to make real estate writing easier than ever

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Learn to quickly correspond, write property descriptions and create marketing collateral with these practical AI prompts for real estate from America Foy. Continue reading →