Derek Carlson – Need Benjamins

How to build a powerful personal brand to attract and retain clients

By Derek Carlson | February 28, 2026 - 10:30 pm |February 28, 2026 Uncategorized

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Demonstrate your expertise, be clear about who you want to work with, and be authentically yourself to create a lasting personal brand, Derek Carlson writes. Continue reading →

How to build a powerful personal brand to attract and retain clients

By Derek Carlson | February 28, 2026 - 10:30 pm |February 28, 2026 Uncategorized

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Demonstrate your expertise, be clear about who you want to work with, and be authentically yourself to create a lasting personal brand, Derek Carlson writes. Continue reading →

How to build a powerful personal brand to attract and retain clients

By Derek Carlson | February 28, 2026 - 10:30 pm |February 28, 2026 Uncategorized

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Demonstrate your expertise, be clear about who you want to work with, and be authentically yourself to create a lasting personal brand, Derek Carlson writes. Continue reading →

5 telltale signs an agent has ‘commission breath’

By Derek Carlson | February 25, 2026 - 11:38 pm |February 25, 2026 Uncategorized

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An agent’s single-minded focus on commission only can bring chaos to a brokerage, managing broker Derek Carlson writes. Here’s what to watch for when you’re recruiting top talent. Continue reading →

5 videos every real estate agent should make and repurpose

By Derek Carlson | January 29, 2026 - 11:15 pm |January 29, 2026 Uncategorized

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The key to effective video marketing is to build a library of keystone content that creates exposure, demonstrates your expertise, educates prospects and builds trust, Derek Carlson writes. Continue reading →

Trump’s proposed institutional investor ban is not a real solution

By Derek Carlson | January 15, 2026 - 1:00 am |January 15, 2026 Uncategorized

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Although Trump is attempting to respond to legitimate frustrations in the housing market, the proposed ban won’t increase supply, Derek Carlson writes. Continue reading →

7 questions you MUST ask buyers before meeting in person

By Derek Carlson | January 6, 2026 - 11:16 pm |January 6, 2026 Uncategorized

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Qualify your buyer prospects up front with these proven questions to ensure you get your transaction to the closing table, Derek Carlson writes. Continue reading →

5 questions to help you decide what you want in your next job

By Derek Carlson | October 23, 2025 - 1:34 pm |October 23, 2025 Uncategorized

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Looking ahead to 2026 and thinking of making a move? Derek Carlson offers five questions to help you think through your options and put your best face forward. Continue reading →

How to protect your business during a brokerage merger

By Derek Carlson | September 30, 2025 - 7:27 am |September 30, 2025 Uncategorized

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Derek Carlson shares tips for building a strong personal brand that will keep you personally at the top of your clients’ minds, even if your brokerage merges or gets acquired. Continue reading →

Author Archives: Derek Carlson

How to build a powerful personal brand to attract and retain clients

How to build a powerful personal brand to attract and retain clients

How to build a powerful personal brand to attract and retain clients

5 telltale signs an agent has ‘commission breath’

5 videos every real estate agent should make and repurpose

Trump’s proposed institutional investor ban is not a real solution

7 questions you MUST ask buyers before meeting in person

5 questions to help you decide what you want in your next job

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