Author Archives: Marian McPherson

5 ways real estate agents can attract, and keep, buyer clients

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At Inman on Tour Texas, three star real estate agents and brokers shared how humor, knowledge and mindful follow-ups are key to building an enviable buyer pipeline. Continue reading →

Amit Kulkarni, Russ Cofano launch strategy firm Alloy Advisors

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Longtime real estate executives Amit Kulkarni and Russ Cofano have launched a new strategy firm, Alloy Advisors. Their offerings range from product development to legal planning. Continue reading →

Ginger Wilcox: Real estate will ‘continue to see consolidation’

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In her latest Interview, the Better Homes and Gardens Real Estate Brand president talks competition and the enduring appeal of legacy brands. Continue reading →

Homebuyers froze deals at a record rate in August: Redfin

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Homebuyers are freezing their purchasing plans at increasingly higher rates, according to Redfin’s latest market report. Fifteen percent of contracts, or 56,000, were canceled in August, the highest level since Redfin began tracking the metric in 2017. Continue reading →

48% of Americans blame investors for ‘unreasonable’ housing costs

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A staggering 93 percent of Americans believe housing costs are “unreasonable,” according to Searchlight Institute’s latest affordability survey. Continue reading →

Massachusetts broker arrested, accused of embezzling $11.6M

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Massachusetts broker Stephen D. Webster has been indicted for allegedly stealing $11.6 million from consumers and agents by diverting escrow funds into his business and personal accounts. Continue reading →

This real estate exec says artificial intelligence is ‘lying’ to consumers. Here’s his solution

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ERA Real Estate Brand President Alex Vidal talks about consumer behavior and why “radical honesty” is more important than ever as AI influences the home shopping experience. Continue reading →

Rocket Companies closes Mr. Cooper acquisition

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Rocket Companies has closed its acquisition of Mr. Cooper for $14.2 billion, according to an announcement on Wednesday morning. The final acquisition price is 51 percent higher than the $9.4 billion price tag announced in March, due to Mr. Cooper’s rec… Continue reading →

Price growth continues to slow, but economists say that may be good news for the market

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The housing market is moving deeper into a rut, according to the S&P Cotality Case-Shiller July index. National home prices grew at one of the slowest rates in a decade, only tallying a 1.7 percent year-over-year growth. The 20-City and 10-City Co… Continue reading →

Is the mortgage lock-in effect ending? These numbers offer clues

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The Federal Reserve’s decision to make a series of historic short-term rate cuts at the height of the pandemic has proven to be a double-edged sword, with the sharpest point being the percentage of would-be homesellers locked into their homes by 2 perc… Continue reading →