Zillow ditches outdated decor with Showcase virtual staging

Homebuyers browsing Zillow Showcase listings can now virtually stage homes, removing and rearranging decor and trying out several preset design styles. The feature is powered by Virtual Staging AI, a company Zillow acquired in 2024. Continue reading

This CMO wants to make Keller Williams the Nike of real estate

In her first interview with Inman, Keller Williams CMO Sandra Howard shares the key to creating a brand that’s timeless yet timely, and her plans to push the Texas-based franchisor’s marketing to the next level. Continue reading

Here are the markets where homebuyers have the upper hand

Realtor.com’s August market report revealed the emergence of a balanced market, with pockets of dominance for buyers in the Southeast and West. However, economic headwinds are suppressing sales, with contract signings and delistings rising annually dur… Continue reading

‘Divine’ timing brings $80M Texas broker to eXp Realty

Cloud-based brokerage eXp Realty is continuing its recruitment run by snatching up one of Northwest Texas’s top independent brokerages. After 13 years of running Amy Tapp Realty, broker-owner Amy Tapp is transitioning her 45-person brokerage into an eX… Continue reading

RE/MAX purchases Compass’ North Shore offices in Chicago

RE/MAX has purchased Compass’s Chicago North Shore office locations, Inman learned on Wednesday. Compass offloaded the brick-and-mortar locations as a result of its $444 million acquisition of @properties Christie’s International Real Estate, which clo… Continue reading

‘If our nurses, firefighters, and teachers can’t live here, then our community stops functioning’

Workforce housing initiatives offer one part of the affordability solution for discouraged buyers, but still fall short of the need. Continue reading

How a Keller Williams broker saved her agents from a drunken gunman

Orlando-based Keller Williams broker Oglah Gatamah shares how she protected her agents from a gunman who walked into her office in February. Gatamah said leaders must balance customer service with safety. Continue reading

How ‘happiness’ led to the biggest merger in eXp Realty history

EXp Realty’s two largest teams have combined into the Whissel Beer Group. Team leaders Daniel Beer and Kyle Whissel explain the logistics of the merger. Continue reading

NAR sees existing-home sales rise ‘ever so slightly’ in July

Existing-home sales edged up in July, as increasing inventory and improving affordability pushed more homebuyers into the market. The sale of single-family, townhomes, condominiums, and co-ops increased 2 percent month-over-month and 0.8 percent year-o… Continue reading

Trump tells Federal Reserve governor Lisa Cook to ‘resign now’

The president asked Cook to resign from her post after FHFA Director Bill Pulte accused her of mortgage fraud. Pulte has leveled similar accusations against other political adversaries Continue reading