How agents can help their clients become homeowners in 2026

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With affordability continuing to challenge first-time buyers, agents can stand out by helping clients think creatively about what’s possible, ERA’s Alex Vidal writes. Continue reading →

10 ways to apply an Olympian mindset to real estate

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Learn how Olympic athlete and luxury real estate advisor Jill Henneberg leverages preparation, adaptability and the ability to perform decisively under pressure. Continue reading →

Making the shift: Why I chose a cloud-based brokerage model

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Making the decision to change your brokerage model can be tedious, writes broker Sean McConnell. It’s not just about splits and logos; it’s about future-proofing your business. Continue reading →

Stop making social media content for leads. Do this instead

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If you want social media to produce real business, Josh Ries writes, stop treating it like a lead vending machine. Make content for those who already know you, because that’s where the easiest conversions live. Continue reading →

AREA leader: The real estate industry is ‘awash with non-professionals’ and ‘has to change’

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At Inman Connect New York, American Real Estate Association co-founder Jason Haber spoke about real estate’s reputation and why there’s room for two national real estate trade groups. Continue reading →

Redfin spices up Super Bowl Sunday with $1M home hunt

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The Super Bowl LX-adjacent game will prompt Redfin app users with six clues starting around 8 p.m. ET on Sunday to locate and win a $1 million home featured in a Rocket and Redfin commercial. Continue reading →

Staying authentic while getting found in the new era of AI search

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At Inman Connect New York, agents and tech leaders shared how AI is reshaping search and agent visibility. The takeaway was clear: if AI can’t find you, neither can your next client. Continue reading →

CMOs advise: Don’t let artificial intelligence ‘replace’ your voice

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Industry Chief Marketing Officers David Marine, Wendy Forsythe and Sandra Howard share how to thoughtfully and authentically use technology. Continue reading →

Ryan Serhant: Real estate’s future is SERHANT. vs. Compass — and I’m ready to win

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During his latest Inman Connect New York appearance, SERHANT. founder and CEO Ryan Serhant discussed artificial intelligence, generational real estate trends and why his brokerage is Compass’s biggest threat. Continue reading →