Trending: Google goes all-in on AI — are you ready?

Google’s latest AI push could reshape everything from home searches to content creation. Plus, Threads gets more flexible and Deloitte confirms what we already suspected — people follow people, not brands.
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Marketing expert says, ‘AI won’t replace agents, but … ‘

Jimmy Burgess and marketing expert Jason Pantana share perspective on the power of artifcial intelligence tools and their place in the modern agent’s toolbox. Continue reading

Curiosity is the key to unlocking artificial intelligence’s full potential

Artificial intelligence’s hold on real estate — and the world — has only gotten stronger over the past year, sparking further conversation on whether large language models like ChatGPT and other categories of AI tools are doing more harm than good to e… Continue reading

Canada’s Virtuo to test AI home concierge platform in Texas

Canadian real estate software company Virtuo is bringing its homeowner-centric concierge solution to buyers, builders and agents the United States, launching in Texas. Continue reading

5 costly mistakes agents make with ChatGPT (and how to fix them)

Who better to help you improve your AI output than an AI? Bernice Ross talks with ChatGPT to find out what works best for optimal performance. Continue reading

How NAR, MLSs and Zillow use market power to serve themselves

Think these real estate industry mainstays are doing what’s best for members and real estate pros? Think again, authors and agents Hans and Steve Wydler write. Continue reading

HqO seeks to modernize commercial property operations

HqO is a software company that provides enterprise-level real estate experience solutions to the commercial real estate industry. Its newest release promises to integrate tenant lifecycle, asset management and building operations. Continue reading

13 tasks real estate agents can delegate to technology (beyond AI)

From lead nurturing to mileage tracking, broker Holly Brink helps you lighten your admin load and reclaim your time by handing rote tasks off to tech. Continue reading

10 things you should absolutely not let AI do for you

If you’re a real estate pro who leads with heart, hustle and actual human connection, Stacey Soleil shares the things you should handle yourself. Continue reading

ARKI, AI building productivity solution, launches US operations

ARKI, a company that leverages artificial intelligence to improve how construction, engineering and architectural systems collaborate, has announced its arrival in the United States. Continue reading