Have you been using AI wrong? This missing piece unlocks real results

Starting today, trainer Bernice Ross writes, you can train your favorite artificial intelligence platform to create more intentional, purposeful and personal outputs for your real estate business. Continue reading

What Disney’s Magic app can teach us about consumer experience

Compliance expert Summer Goralik shares how Disneyland’s digital reinvention reveals what the real estate industry must protect: access, transparency and the power of innovation. Continue reading

How smart brokerages are scaling service and redefining leverage

Don’t sacrifice service and connection as you grow, Nick Schlekeway writes. Use tech to create leverage where it’s needed most, so your agents have more time for the personal attention that matters most. Continue reading

Marketing expert says, ‘AI won’t replace agents, but … ‘

Jimmy Burgess and marketing expert Jason Pantana share perspective on the power of artifcial intelligence tools and their place in the modern agent’s toolbox. Continue reading

Real estate marketing 2.0 seeks to double down on attention economy

New entrants, including Métier Maison and Luxboro, are deploying AI and other technology tools to enhance marketing content and videos amid a challenging time for the housing market. Continue reading

Curiosity is the key to unlocking artificial intelligence’s full potential

Artificial intelligence’s hold on real estate — and the world — has only gotten stronger over the past year, sparking further conversation on whether large language models like ChatGPT and other categories of AI tools are doing more harm than good to e… Continue reading

Canada’s Virtuo to test AI home concierge platform in Texas

Canadian real estate software company Virtuo is bringing its homeowner-centric concierge solution to buyers, builders and agents the United States, launching in Texas. Continue reading

5 costly mistakes agents make with ChatGPT (and how to fix them)

Who better to help you improve your AI output than an AI? Bernice Ross talks with ChatGPT to find out what works best for optimal performance. Continue reading

5 ways to power up your marketing experience

Real estate agents are increasingly turning to advanced tech, like AI automation and data integration, to market faster, smarter — and better. Continue reading

Lone Wolf Technologies to wind down popular LionDesk CRM

Lone Wolf began notifying customers of the popular customer relationship manager software’s imminent shutdown “a few weeks ago,” Lone Wolf CEO Jimmy Kelly told Inman exclusively. Continue reading