Tag Archives: bhgre

Opportunity knocks: This week’s industry hires and moves

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The industry shuffle continues, with teams and brokers going independent or returning to their roots. Here are updates from HomeSmart, The Agency and others. Continue reading →

Elevate your marketing, and make it a strategic component to growth

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Real estate marketing isn’t just tactical, marketing expert Cara Tachibana writes. Learn how a strategic brand approach drives growth and agent adoption as she walks through her brokerage’s marketing makeover. Continue reading →

Better Homes and Gardens: Homebuyers ‘won’t settle for less’

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Homebuyers are seeking earth-toned hues, indoor-outdoor spaces, large windows and lush landscaping in 2026, according to Better Homes and Gardens Real Estate’s latest trends report. Continue reading →

Why affordability hits different in a military market

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The lack of affordable housing means actively looking for ways to educate and counsel newly stationed military clients on their best options, broker Amy Hummer writes. Continue reading →

How to pivot when you’re losing deals you should be winning

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BHGRE President Ginger Wilcox describes how agents can win more deals by changing the way they present their qualifications to clients. Continue reading →

New course gives agents cutting-edge consumer, design trends data

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Better Homes and Gardens Real Estate’s new course helps real estate agents leverage cutting-edge consumer and home design trends to upgrade their marketing. Continue reading →

Real estate doesn’t need more disruptors. It needs craftspeople

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Better Homes and Gardens Real Estate President Ginger Wilcox shares a call to bring care, knowledge and professionalism back to the center of the industry. Continue reading →

Hybrid rooms, luxurious mudrooms rule BHGRE trends report

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Better Homes and Gardens Real Estate has released its annual home trends report, which revealed consumers are focused on making their homes multifunctional paradises with hybrid rooms and souped-up mudrooms. Continue reading →

These are the women who have moved me: Ginger Wilcox

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According to the Better Homes and Gardens president, leadership isn’t just about what we accomplish individually. It’s about the way we show up for others, the opportunities we create and the impact we leave behind. Continue reading →

Shifting ground rules driving real estate brokerage consolidation

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As the industry continues to evolve, smaller brokers are going to need to think about how to increase profitability, and that often requires scale, said BHGRE President Ginger Wilcox. Continue reading →