How to build a reputation that speaks for you and tells your story

Think of branding as a cumulative effort, broker Nick Schlekeway writes, where each post, interaction and marketing campaign adds another layer to the image you’re building. Continue reading

8 steps to launching your personal brand as a new real estate agent

Developing your personal brand, coach Darryl Davis writes, provides you with the opportunity to connect with your ideal client and convey your authenticity and expertise. Continue reading

Rebuilding your real estate business systems for a fresh start

While a systems reset might seem like a big undertaking, coach Darryl Davis writes, it’s also one of the most empowering moves you can make. Continue reading

8 essentials to give your brand the ultimate curb appeal

Branding expert Stacey Ross Cohen offers tips for building a personal brand that gets your message across and positions you to dominate your market. Continue reading

Your differentiator is the key to listing more homes

Jimmy Burgess talks with Calgary Realtor and video content creator Brad McCallum about standing out from the crowd when taking a new listing. Continue reading

Using community engagement to build your personal brand

Investing time and effort into community involvement, The Agency’s Rainy Hake Austin writes, is a powerful strategy for personal branding in luxury real estate. Continue reading

3 ways agents can effectively brand boutique buildings

Real Director of Marketing Md Kamruzzaman writes that in today’s crowded marketplace, even boutique buildings need a distinct brand identity to stand out and attract buyers and tenants. Continue reading

Kris Lindahl Real Estate featured in ‘Call of Duty’ ad campaign

Twin Cities broker-owner Kris Lindahl has been making headlines with a one-of-a-kind collaboration for Call of Duty’s latest game. Here’s how solid branding — and intellectual property protections — made the deal happen. Continue reading