Tag Archives: Branding

Real estate’s hottest hookups amid merger mania: The Download

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Compression trumps competition as real estate industry heavyweights look for their perfect partners and set themselves up for strength and success in the years ahead. Continue reading →

The least effective way to brand your real estate business

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In today’s world of AI search and brokerage M&A, trainer Bernice Ross writes, branding your business with your name or your brokerage isn’t enough. Here’s what to do instead. Continue reading →

Glennda Baker: Don’t chase viral moments. Be authentic

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During her Tuesday session, “Building Your Brand: Taking Control of Your Real Estate Success with Video,” Baker shared the keys to branding success as an agent, authenticity and consistency, while weaving in personal stories about her own journey. Continue reading →

How this broker embraces personal and professional evolution

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Broker Pam Blair says that recognizing when your brand needs to change is the key to keeping your business going during challenging markets. Continue reading →

The agent as a brand: How to empower your individual identity

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Tune in to Inman Access to learn more about personal branding and how to effectively communicate your unique value proposition. Continue reading →

How to amplify your brand’s voice and attract your dream clients

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If you’re sick of blending into the sea of sameness, avoid these three common mistakes and follow marketing expert Christine George’s guidance for crafting a brand voice guide. Continue reading →

RE/MAX announces ‘digital-first’ RE/BRAND of iconic logo

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Company drops name from its iconic balloon logo, streamlines RE/MAX wordmark to give agents more flexibility with focus on modernizing the brand. Continue reading →

Mauricio Umansky on building a brand-centric brokerage culture

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Whether you’re struggling to keep your existing brand fresh or trying to build a new brand that works, The Agency’s Mauricio Umansky offers insights from his own brand-building experience. Continue reading →

Anywhere’s David Marine: The power of storytelling is ‘timeless’

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The key to finding a brand’s story is making sure that the consumer’s, the brand agents’ and competing agents’ views of that brand all align, Marine told Inman Connect New York attendees. Continue reading →

KW sues InsideRE for trademark infringement over BoldTrail

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InsideRE’s use of the word “bold” and the color purple in a rebrand of the product formerly known as kvCORE make its branding “confusingly similar” to KW’s BOLD product, the company claimed. Continue reading →