Desperately seeking an AI bestie? How to protect your professional image from AI companion risks

Adopt these practices to harness the potential benefits of AI tools while proactively protecting your invaluable professional persona from the array of privacy and security dangers. Continue reading

Be protective, proactive and prepared when working with celebrity clients

In Part 4 of her five-part series, Cara Ameer offers strategies for providing high-level care that’s specific to the requirements of high-profile clients. Continue reading

How to make recruiting ‘a hell of a lot easier,’ according to one exec

ERA Brand President Alex Vidal knows that agents are getting hit up by competing brokers. But he has a four-step guide for successfully grabbing more agents Continue reading

It’s not all about the money: The savvy agent’s guide to working with athletes and celebrities

In Part 3 of her five-part series, Cara Ameer provides insight on the financial realities of working with high-profile clients and trusted members of their entourage. Continue reading

Instant gratification is destroying your business. Here’s how to avoid the distraction trap

Learn to lock in the necessary behaviors required to build your business, team leader Carl Medford writes, repeat them constantly, avoid pleasurable distractions and reap the rewards. Continue reading

The leadership playbook: Stay ahead in a fast-moving market

In hypercompetitive, low inventory markets, brokerage President Jack Gross writes, success boils down to a few key principles: innovation, adaptability, a return to fundamentals and a commitment to agent education. Continue reading

Homes.com just signed up thousands of agents, sold scores of ‘boosted’ listings

CoStar reported net profit of $6.2 million in the second quarter, down from $19 million in Q2 2024, as it sought to gain market share. Continue reading

Luxury brokerage Douglas Elliman is now in the mortgage business

Mortgage broker Elliman Capital, a “strategic alliance” with Associated Mortgage Bankers Inc., will offer traditional and specialty loan products “from multiple national and regional lenders.” Continue reading

Stop calling this a buyer’s market. We’re not there yet

Troy Palmquist talks with Jordan Levine, SVP and chief economist at California Association of Realtors, to answer the question, “Are we really in a buyer’s market?” Continue reading

Take Inman with you on the go with Click-to-Listen capability

Don’t miss a thing with click to listen, the latest way that Inman is keeping up with you when you’re out and about. Because real estate never stops. Continue reading