Howard Hanna launches first rebrand in more than 40 years

The Pennsylvania-headquartered family brokerage is moving into the future with a sleek new design that reflects its commitment to luxury service, the firm has informed Inman. Continue reading

Robert Reffkin: This is real estate’s college sports moment

Just like the NCAA took advantage of athletes, Compass CEO Reffkin writes, Zillow, NAR and MLSs are just “monopolies that profit from work they don’t create.” Continue reading

Decoding real estate’s AI liftoff, and where it’s headed next: Intel survey

Adoption of AI tools is accelerating in the brokerage world as new models unlock additional productivity options for some of the most engaged users. Intel asked hundreds of agents how their workflow has changed. Continue reading

Want to own your market online? How a top eXp team leader nabbed a coveted city domain name

Justin Havre’s average ranking for over 3,000 keywords in the marketplace is No. 2. His SEO obsession led to building a top global team and owning two local portals. Listen to his story on Real Estate Insiders Unfiltered. Continue reading

How safe are real estate agents really? The Download

From cybersecurity attacks to face-to-face threats, here’s a roundup of recent stories on agent and brokerage safety and security. Continue reading

How to become the agent AI recommends in your market

Adjust to the new rules of search when you optimize your online footprint for the way AI recognizes and recommends professionals, Jimmy Burgess writes. Continue reading

Zillow’s images, Compass’ new lawyer, low-cost listings: Top 5

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading

How this brokerage bought out its largest competitor — and kept all the agents onboard

Find out how Kerri Fowler and her team are continuing her great-grandfather’s legacy by leaning into a culture that treats everyone like family. Continue reading

As homebuyers gain leverage, sellers get cold feet. Is it happening near you?

New listing business has been one of the few bright spots for real estate agents in a down market. But that light dimmed a bit this summer. With Inman Market View’s detailed maps and multi-market comparisons, take an interactive dive into the numbers m… Continue reading

Want low-cost referrals? Copy this team’s VIP Club strategy

The No. 1 team in South Dakota cut its $30,000 billboard spend to a one-time outlay of $4,000 using this powerful and replicable system for creating lifetime loyalty. Amy Stockberger shares how it all works. Continue reading