Deeper than ChatGPT: How agents can leverage AI better in 2025

Tech experts and brokerage leaders explain how agents can expand their use of artificial intelligence tools and take a more thoughtful approach to the problems they want to solve with AI. Continue reading

DeepSeek AI: Game-changer or data privacy minefield?

Should real estate agents trust the AI app DeepSeek? Trainer Bernice Ross examines the benefits and data privacy concerns. Continue reading

Always-on and getting smarter, AI coaching options grow

If artificial intelligence can talk to your prospective leads about their housing needs, there’s no reason it can’t chat with you about your business, and it’s ready to get talkative, tech columnist Craig Rowe writes. Continue reading

7 real estate strategies that died in 2024 (but agents keep doing them)

Now is a great time to take a hard look at your daily activities, and see if there may be adjustments you can make that will lead to more success, Jimmy Burgess writes. Continue reading

Trending: Taking a deep dive into AI and algorithms

AI disruptors, evolving social media algorithms and new content formats are changing real estate marketing. Jessi Healey breaks down the latest trends and how agents can adapt to stay ahead. Continue reading

7 powerful ChatGPT prompts that make doing business a no-brainer

Agents who lean into using AI to serve their clients at a higher level, Jimmy Burgess writes, will absolutely outperform the agents who don’t embrace this technology. Continue reading

10 FREE tools every real estate agent should check out for 2025

This year isn’t about working harder — it’s about working smarter, coach Darryl Davis writes. It’s about learning new skills and fine-tuning your solutions. Continue reading

9 things ChatGPT can do for your real estate business for free

With these AI-driven strategies at your fingertips, coach Darryl Davis writes, the path to becoming a more successful and efficient real estate agent is clearer than ever. Continue reading

Nation’s biggest mortgage lender, UWM, jumping on AI bandwagon

Although it’s a wholesaler that doesn’t work directly with consumers, UWM has rolled out AI tools this year to help mortgage brokers serve both homebuyers and homeowners who might benefit from refinancing. Continue reading

Howard Hanna, ListAssist team up on natural language search tool

The tool will let real estate consumers search using everyday language. It’s also designed to provide better, more insightful leads to Howard Hanna. Continue reading