What it takes to build a $100M real estate brand with heart

Coach Melanie Klein shares the growth journey of O’Connor Estates, a Brentwood, California, real estate team that’s making waves for all the right reasons. Continue reading

The strongest brands thrive on consistency

Learn practical ways to infuse brand consistency into every client interaction — from first hello to closing day — to build trust, recognition and lasting success. Continue reading

9 branding tips that prove it’s not who you know, it’s how you show up

Troy Palmquist talks with photographer Chris J. Evans about branding, referrals, relationship building and entrepreneurship. Continue reading

From search to sold: Mapping the client journey through your website

Jon Krabbe of Agent Image shares ideas for supporting every stage of the client journey, from first looks to post-closing advice. Continue reading

Just got your real estate license? Time to get organized

Starting strong means building systems early. Marketing expert Alyssa Stalker shares how to set up the right tools and habits from Day 1. Continue reading

6 concrete tips for crafting a cohesive content calendar for 2025

You don’t need to plan every post months in advance, but you do need a system that aligns with your goals, reflects your expertise and gives you space to show up with clarity, Alyssa Stalker writes. Continue reading