Get the success secrets playbook from a 2024 Rookie of the Year

In this Q&A with Tyson Hansen, ERA President Alex Vidal learns how he got his start and how he created outstanding outcomes in a tough year for real estate. Continue reading

How to amplify your brand’s voice and attract your dream clients

If you’re sick of blending into the sea of sameness, avoid these three common mistakes and follow marketing expert Christine George’s guidance for crafting a brand voice guide. Continue reading

‘Decide what is authentic,’ then build a brand, experts say

While some stumble into their brand organically, panelists at Inman Connect New York Wednesday emphasized that successful branding is a strategic process that requires authenticity and consistency. Continue reading

7 simple, smart social media strategies savvy agents swear by

Less is more. If you want big social media results, keep it simple, Mainframe’s Sean Frank writes. Show up, be yourself, and don’t make needless mistakes. Continue reading

How to create steadiness and consistency in business and life

It’s all about shifting your mindset, coaches Emily Bossert and Melanie Klein write. To create consistency, you need a plan for your business that defines who you are. Continue reading

Communicate value with authenticity and active listening

Not every agent can or should communicate their value through “bold statements,” agents said during a panel at Inman Connect Las Vegas. That’s why remaining authentic to oneself is paramount. Continue reading

A 5-step, fail-proof plan to get consistent with video marketing

Real estate agents should be using video to market their businesses consistently, period, Kyle Draper writes. Here’s how to do it. Continue reading

The path to riches is paved with boredom. Here’s how to get there

There are no shortcuts, no easy routes to victory, team leader Carl Medford writes. The pathway to success takes hours of mastering mundane activities to earn income, but it can lead to an exciting lifestyle that’s anything but boring. Continue reading

11 magical terms that’ll grow your real estate business

Words have power. Magic words unlock opportunities that we might not have otherwise, Jimmy Burgess writes. These 11 powerful words can lead to insight, a change in attitude or even taking more action. Continue reading

7 social media tips every agent should live by

Social media allows you to find your ideal clients by attracting them rather than chasing them, deepen existing relationships and make new ones. Here are the seven best social media tips Jimmy Burgess has ever heard and how you can apply them to grow y… Continue reading