From a record-setting halftime show to feeds users can now fine-tune themselves, social platforms are shifting toward participation, personalization and hyperlocal relevance — raising the bar for how professionals show up and engage.
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The model Ori Harel spent 10 years building is going away. Now he’s building a next-generation, AI-driven content creation platform. Here’s why you should pivot in your business, too. Continue reading
Every market shift creates opportunity, but only for those willing to adjust, Jimmy Burgess writes. The agents who grow fastest are the ones doing what works now. Continue reading
The Super Bowl is still the biggest stage in advertising, but the smartest brands aren’t treating it as a one-night spectacle. This year’s most effective campaigns show how the Big Game has become a credibility signal, one that feeds algorithms, extend… Continue reading
If you want social media to produce real business, Josh Ries writes, stop treating it like a lead vending machine. Make content for those who already know you, because that’s where the easiest conversions live. Continue reading
Industry Chief Marketing Officers David Marine, Wendy Forsythe and Sandra Howard share how to thoughtfully and authentically use technology. Continue reading
Shifting to a new platform isn’t about where you show up, Audie Chamberlain writes. It’s about whether your presence actually helps someone make real estate decisions. Continue reading
A landmark lawsuit is forcing courts to examine whether social media platforms can be held responsible for addictive design, even as TikTok’s U.S. transition introduces new uncertainty and Threads accelerates monetization. Continue reading
When you approach a lingering listing with a structured revival plan, Jimmy Burgess writes, sellers feel supported, buyers re-engage and momentum returns. Continue reading
A new quirk in the Threads algorithm showed Josh Ries that if you give leads too much information too early, you overwhelm them and lose them. Continue reading