Tag Archives: content marketing

35 questions your next broker hopes you don’t ask

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Whether you’re considering switching brokerages or joining a team, it’s as much an interview for them as it is for you, writes Troy Palmquist. Continue reading →

Treat yourself to leads using these Halloween Instagram tricks

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From hashtags to hauntingly good event marketing, trainer Bernice Ross shares ways to capture Halloween hijinks in your market and share them on Instagram to give your business a boost. Continue reading →

9 ways agents should be using AI to drive real estate sales

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Creating content for your website, communicating with your sphere of influence and marketing your latest listing are all easy with the help of artificial intelligence, Luke Babich writes. Continue reading →

How new (and not-so-new) agents can max the impact of social media

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Want to be more effective on social media and reach even more potential clients? Bernice Ross offers strategies to take your posts, Stories and Reels to the next level. Continue reading →

Podcasts, social media, more: 4 ways to add leverage with content

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Rick Guerrero and social media star Jenny Lynn Tran discuss how you can use content to add value, educate, and connect with clients and colleagues. Continue reading →

With AI, real estate is now a ‘game of attention,’ Serhant says

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AI has changed the nature of competition within the industry, Serhant said at the CNBC Evolve AI Opportunity Summit, making relationship skills even more important. Continue reading →

Boost your local SEO with unique, community-specific content

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Forget trying to compete with the big national names. Focus on local, community-specific SEO to stand out in online searches, David Marden writes. Continue reading →

How to create marketing that makes the phone ring

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Great marketing uses a framework that naturally grabs the prospect’s attention and gets them to raise their hand and ask for additional information, Jimmy Burgess writes. Continue reading →

Ryan Serhant on ‘Owning Manhattan’, bold moves, branding

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In an exclusive interview, the SERHANT. founder talks real estate reality and what it’s like to build a brokerage brand under the pressure of the spotlight. Continue reading →

From Zero to $150K: This YouTube video strategy can deliver GCI wins

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If you’ve been on the fence about leaning into producing YouTube videos for your business, now is the time to commit, Jimmy Burgess writes. Follow this blueprint, and you will have success. Continue reading →