Cut through the noise! Video marketing strategies that work in 2021

Do you have a video strategy? If not, now’s the time to craft a video marketing plan. Find out what some of today’s most innovative agents and brokers are doing to set their video content apart from the competition. Continue reading

Zentap addresses all your Facebook needs in one place

Consistency in social media marketing is a big challenge for busy agents. Zentap can help those who aren’t good at it look like they are. Continue reading

How to keep your business running when you can’t meet face to face

There’s no dancing around it: The novel coronavirus (COVID-19) is impacting individuals and industries across the globe, and real estate agents face rising challenges of their own. To “flatten the curve” and slow the spread of COVID-19, local governmen… Continue reading

Do you make these digital advertising mistakes?

Every month, the digital advertising team at Inman runs over 400 campaigns on behalf of our advertisers. And the team sees it all, from beautifully executed campaigns to, well, less so. That’s why we decided to capture all errors, mistakes and missed o… Continue reading

3 ways to generate your own high-quality leads online

With so many platforms out there, it’s hard to navigate the murky waters of digital marketing. Here are three strategies to help you generate new leads and ensure that you’re not lost in the shuffle. Continue reading

3 ways to generate your own high-quality leads online

With so many platforms out there, it’s hard to navigate the murky waters of digital marketing. Here are three strategies to help you generate new leads and ensure that you’re not lost in the shuffle. Continue reading

WATCH: Digital marketing trends from top agents

Top luxe agents plan to spend four to five times more on digital marketing in 2020 than their less productive peers, according to an internal study of more than 1,000 real estate agents, said the Luxury Presence CEO Malte Kramer at Inman Connect New York. Continue reading

WATCH: Marketing through new digital mediums

Consumers are gravitating to mobile phones, while new tech, like voice interfaces and smart TVs, are on the rise as well. Continue reading

Best practices on building your digital brand

In a recent interview, Agent Image Co-founder and Managing Partner Jon Krabbe shared his insights on how agents today can build their digital presence. Just past their twentieth year, Krabbe and the Agent Image team know of which they speak. Continue reading

3 ways to get ahead in 2020 — starting right now

Seasonality only exists in real estate for buyers and sellers, not for you. For the true hustlers of the industry, there is no downtime. In fact, you’re working harder when everyone else is kicking back. Why? Because that’s how you get ahead. Continue reading