Tag Archives: facebook

The jobs, gigs and side hustles agents took on to get through 2023

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From Uber driving to launching a print shop, agents came up with creative ways to supplement their businesses and stay entrepreneurial during a slow market. Continue reading →

Perfectionism is stopping your social media success: Katie Lance

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In her latest Inman Connect session, Get Social Smart Academy CEO Katie Lance explains the power of thoughtful planning, daily engagement and authenticity when creating a valuable social media strategy. Continue reading →

The internet fell hard for real estate in 2021. But can the love affair last?

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Nearly three years after Saturday Night Live declared “real estate is your sex now” in a popular Zillow parody, mind share around the industry is sagging, according to an Intel analysis of traffic data. Continue reading →

Facebook referral groups are a joke. Here’s how to improve them

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Those beloved referral groups on Facebook may not be the answer to your professional prayers, writes Sue “Pinky” Benson. There’s a better way, and Benson is here with a breakdown of how to improve them. Continue reading →

Here’s how CoStar can beat Zillow and win the real estate portal wars

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CoStar is already borrowing a page from other big insurgent companies including Nike, Apple and Pepsi. But whether it can surpass Zillow may depend on how much it spends, analysts told Intel. Continue reading →

How to master hashtags, amplify your social media engagement

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Even though there are different opinions on how to use hashtags, one thing is certain: When used properly, hashtags can greatly increase your social media engagement and visibility, writes marketing expert Laura Viñalet. Continue reading →

Bored with your Facebook feed? 7 ways to jazz it up

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Facebook is an important marketing tool that, if used correctly, can help a real estate professional generate leads and stay top of mind with clients, writes marketing expert Laura Stace. Continue reading →

Will chatbots make housing discrimination worse?

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New artificial intelligence technology can recommend real estate listings based on neighborhoods’ ethnic makeup. Experts are worried about the tech’s potential for discrimination. Continue reading →

40 ways to generate leads that work right now

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Leads are the lifeblood of any successful real estate business. Here are 40 ways to generate leads that are working right now from Jimmy Burgess. Choose a few, and get started today. Continue reading →

A 5-step, fail-proof plan to get consistent with video marketing

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Real estate agents should be using video to market their businesses consistently, period, Kyle Draper writes. Here’s how to do it. Continue reading →