Tell us about the tech you can’t live without: Pulse

From the portal you swear by to your favorite social media channel, tell us what tech is essential for the way you run your real estate business. Continue reading

Warm lead? Here’s how to change up your listing consultation

When someone already knows, likes and trusts you, your listing appointment is different from what you’d do with a cold lead. Carl Medford shares strategies for closing the deal. Continue reading

The rise of punk rock kindness: What Superman teaches us about content that sticks

Sincerity steals the spotlight as Superman’s emotional reboot fuels hopecore buzz, Coldplay’s kiss-cam explodes into a PR disaster, and platforms like YouTube and Meta crack down on low-effort AI content. Here’s what it all means for agents navigating … Continue reading

3 practical ways agents can win on social media right now

Consistent, authentic content — not perfection — is the key to building trust, engagement and visibility on social media. Continue reading

Not just Meta: Don’t sleep on YouTube and LinkedIn

From overlooked platforms like YouTube and LinkedIn to ongoing TikTok uncertainty, this week’s updates prove one thing: Agents who stay alert stay relevant. Learn what’s changing — and how to use it. Continue reading

Trending: Has your Facebook group disappeared? Thanks, AI

From mass Facebook group bans to Disney’s AI copyright battle and the TikTok ban that won’t stick, this week’s updates show one thing clearly: AI is reshaping the rules. For real estate pros, staying ahead means understanding the tools, and the risks…. Continue reading

Trending: TikTok sales, Meta fails and what actually works

From TikTok’s booming livestream sales to Meta’s latest privacy fumble, the rules of online engagement are shifting fast, digital marketing expert Jessi Healey writes. Discover what’s driving real results and what’s quietly tanking your reach. Continue reading

The price isn’t right? How to talk sellers through their concerns

Sellers don’t want the slickest pitch or biggest promise, coach Darryl Davis writes. They want guidance without pressure. Here’s how to talk them through pricing objections and win the listing. Continue reading

7 real estate problems agents face — and how to crush them like a pro

When you hit a bump in the road in your real estate career, you’ll know how to handle it and push through with these tips from coach Darryl Davis. Continue reading

What top real estate agents do that struggling agents don’t

The daily habits of top agents allow them to separate themselves from the competition, so they can thrive in any market, Real’s Jimmy Burgess writes. Continue reading