Tag Archives: facebook

FTC sues Zillow: A wake-up call for real estate agents and brokers

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If you’re dependent on Zillow for lead gen, it’s time to build resilient funnels, own your data, and beef up your referral and content engines, Josh Ries writes. Continue reading →

From TikTok to memes, the battle over who shapes culture

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The TikTok Oracle deal, the blurred meanings of memes and new ad benchmarks all reveal how fragile the channels of influence really are. For agents, staying visible means more than posting content; it means understanding who shapes attention, and how q… Continue reading →

Las Vegas Realtors removes incoming board member following inflammatory Charlie Kirk posts

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Mark Sivek was due to become a member of the association’s Board of Directors in 2026, but was removed from all appointed positions after posting derogatory remarks on social media about late conservative activist Charlie Kirk. Continue reading →

Zillow wiretapping lawsuit quietly dismissed without prejudice

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A class action lawsuit against Zillow for allegedly disclosing personally identifiable information — including names and emails — and prerecorded video viewing activity to the parent companies of Facebook and Google, Meta and Alphabet, has been dismiss… Continue reading →

How to escape the secret agent trap and embrace visibility

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Don’t be a secret agent in your market. Coach Darryl Davis shares why being visible can be fun, fulfilling and vital to the growth of your real estate business. Continue reading →

Silence the self-sabotage that’s costing you real estate clients

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Stop being mean to your mind, coach Darryl Davis writes. Don’t let negative self-talk and your inner saboteur rob you of the confidence you’ve earned. Continue reading →

HGTV who? TikTok, not reality TV, took this broker’s business to another level

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Landing a role on HGTV shortly after launching her own brokerage was great for Tatiana Londono. But she credits TikTok with skyrocketing her career into the stratosphere. Continue reading →

Rocket hires Viral Nation as first social media agency of record

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After amplifying Rocket’s Super Bowl ad with a social campaign that generated 247 million views, Viral Nation is now tasked with helping the mortgage giant cut through noisy social media feeds by showcasing real client stories. Continue reading →

Instagram’s 3 new updates get personal. Too close for comfort?

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Instagram’s latest features may know you too well, and that could change how your content is seen (and shared) by your friends and target audience, digital marketer Jessi Healey writes. Continue reading →

TikTok is the most powerful lead gen tool you’re probably not using

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Rick Guerrero speaks with digital marketing expert Josh Ries about the impact and potential of TikTok for real estate marketing and lead generation. Continue reading →