How to stand out from the AI marketing noise

Agents and brokers can make the most of the latest “martech” tools by first identifying an area of expertise that they can build their brands on, then forging lifelong relationships with clients. Continue reading

Top agents on AI: ‘It’s affordable leverage’ you can’t afford to ignore

Grab the opportunity, Carrie McCormick of Christie’s International Real Estate, Carrie Soave of eXp Realty and Karen Stone of Engel & Volkers told Inman Connect New York attendees. Continue reading

Closing gifts are no longer enough to win repeat clients

During Inman Connect New York, Client Giant founder Jay O’Brien explained his system for breaking out of a referral rut with an inventive client gifting strategy. Continue reading

Lofty’s new AI Assistant reveals itself at Inman Connect

Technology company Lofty leveraged the energy of Inman Connect New York to roll out Lofty Assistant, an artificial intelligence-backed automation designed to enhance how users interact with its primary CRM and marketing solution.  Continue reading

‘Don’t ask it for the concept’: The limits of AI in real estate marketing

Real estate agents who provide tools like ChatGPT with generic prompts to churn out content are missing out on the best uses of the tech, media experts argued at Inman Connect New York. Continue reading

Train ChatGPT with client values for AI-powered content in 2024

Phil Stringer of AI Agent Academy told ICNY attendees to provide the AI chatbot with specific prompts that reflect the perceived value of their clients to gain back time in 2024. Continue reading

First Team Real Estate’s new CEO has a ‘billion dollar’ goal for 2024

Ahead of Inman Connect New York this week, newly installed First Team Real Estate CEO Michele Harrington dishes on ambitious plans for 2024 and what she’ll be talking about at ICNY on Tuesday. Continue reading

Inman debuts inaugural class of New York Power Brokers

With this new honor, Inman celebrates the individuals who are making it happen in the Big Apple, one of the country’s most competitive real estate markets. Continue reading