5 Instagram Reel ideas to grow your real estate brand, business

Focus on being helpful, real and a little bit creative in your social media content, Kate Hulbert writes, and the engagement (and leads) will follow. Continue reading

11 easy-to-copy, trending Instagram Reel examples 

Focus on becoming the first person people think of when they think of your city, Jimmy Burgess writes, and your business will explode. Continue reading

Trending: Skipping the middleman, ‘White Lotus’ energy, travel trends

From “White Lotus”-fueled wanderlust to TikTok trends and creator-friendly tools, this edition of Trending breaks down what’s shifting — and how real estate pros can stay ahead. Continue reading

NWMLS, Compass offer differing versions of IDX dustup

Northwest MLS on Thursday reinstated a data license it says it yanked after Compass violated its rules. Compass says the rules were changed after it started doing private listings in Washington. Continue reading

NWMLS shuts off Compass’ IDX feed amid private listing conflict

The IDX feed shutdown, which ended Thursday morning, came amid a battle that previously included accusatory Instagram posts between top executives and the specter of lawsuits. Continue reading

Trending: Ownership shifts, joyful strategy and smarter reach

From TikTok uncertainty to Snapchat’s joy-driven ad strategy, Jessi Healey unpacks how platforms are reshaping visibility, engagement and emotional connection. Continue reading

The proptech startup media guide: Strategically leverage paid media

Marci James’ Proptech Marketing Guide series concludes with strategies for building a more resilient marketing engine that can weather market fluctuations and competitive pressures. Continue reading

Trending: Mixed signals, faster Reels and evolving replies

From reposts and Reel replies to shifting platform priorities, Jessi Healey breaks down how social media is evolving—and what it means for visibility, strategy and control. Continue reading

EXCLUSIVE: Compass clients signal legal action against NWMLS

A new website soliciting plaintiffs for a possible class-action suit against the Washington MLS asks homeowners if they’ve sold in the state and seen “a price drop or significant days on market.” Continue reading

NWMLS fires back at Compass, condemns ‘exclusionary’ tactics

The Washington-based multiple listing service said private listings entrench brokerages as “gatekeepers.” The comments come after Robert Reffkin called out NWMLS on Instagram. Continue reading