Tech, scale and strategy fuel Q1 wins across real estate

From Zillow’s return to profit to CoStar’s continued growth, Q1 earnings reveal how companies are adapting — and competing — in a shifting market. Continue reading

Trending: A winning gorilla debate answer, and TikTok holds on

From soft features to shifting strategies, the latest platform updates show that connection, not performance, is what cuts through. Jessi Healey breaks it down.
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Trending: AI arms race, Reels remix and posting 5 times a day

Instagram launches a native Reels editor, Meta drops a chatbot app, TikTok says live-streaming is the next gold rush — and two fast-food chains remind us that brand voice matters. Jessi Healey unpacks the shifts and what they mean for agents. Continue reading

Trending: Fewer humans, more messages and maybe a Reels app?

Jessi Healey explores the rise of virtual influencers, Meta’s shifting platforms and how real estate pros can keep showing up in a less human — but more connected — digital world. Continue reading

Trending: Skipping the middleman, ‘White Lotus’ energy, travel trends

From “White Lotus”-fueled wanderlust to TikTok trends and creator-friendly tools, this edition of Trending breaks down what’s shifting — and how real estate pros can stay ahead. Continue reading

Trending: Ownership shifts, joyful strategy and smarter reach

From TikTok uncertainty to Snapchat’s joy-driven ad strategy, Jessi Healey unpacks how platforms are reshaping visibility, engagement and emotional connection. Continue reading

Trending: Mixed signals, faster Reels and evolving replies

From reposts and Reel replies to shifting platform priorities, Jessi Healey breaks down how social media is evolving—and what it means for visibility, strategy and control. Continue reading

Trending: Flashes, edits and (still) no clarity on TikTok

Each week on Trending, digital marketer Jessi Healey breaks down what’s buzzing in social media and why it matters for real estate professionals. This week, Bluesky and Meta introduce new tools for creators, while the clock ticks on TikTok’s uncertain … Continue reading

Trending: Community Chats, TikTok photos and LinkedIn video

Instagram tests Community Chats, TikTok refines photo posts and LinkedIn adds native video. Digital marketing expert Jessi Healey breaks down what it means for real estate agents and brands. Continue reading

Trending: Instagram’s guide, Meta’s AI and TikTok’s next move

Instagram shares its growth strategy, Meta pushes AI-driven engagement, and TikTok restructures its creator tools. Marketing expert Jessi Healey shares what it all means for agents. Continue reading