Zillow exec: AI should give agents ‘time to go do the human stuff’

Zillow VP of Product Cameron Swiggett told Inman AI innovation and investment has snowballed, and argued the tech doesn’t dim human innovation — it highlights it. Continue reading

Damian Eales on ‘imminent’ Realtor.com app for ChatGPT [EXCLUSIVE]

In Part 2 of an exclusive interview with Inman, Realtor.com CEO Damian Eales explains why his company has invested in becoming a news outlet and how a launch on AI is ‘imminent.’ Continue reading

Hit the AI ‘easy button’: A practical playbook for agents

AI for real estate agents doesn’t have to be complicated. Jimmy Burgess shares strategies to simplify and speed up adoption. Continue reading

This real estate exec says artificial intelligence is ‘lying’ to consumers. Here’s his solution

ERA Real Estate Brand President Alex Vidal talks about consumer behavior and why “radical honesty” is more important than ever as AI influences the home shopping experience. Continue reading

AI isn’t here to replace agents. It’s here to make you faster, better

As real estate moves further into the age of artificial intelligence, Lauren Henss writes, it requires a combination of tech and human connection to serve clients. Continue reading

3 secret AI prompt strategies that supercharge your business

By using master, meta- and mega-prompts together, Bernice Ross writes, you can take the guesswork out of AI, and start building repeatable systems that make your business run smoother. Continue reading

Nation’s biggest mortgage lender, UWM, jumping on AI bandwagon

Although it’s a wholesaler that doesn’t work directly with consumers, UWM has rolled out AI tools this year to help mortgage brokers serve both homebuyers and homeowners who might benefit from refinancing. Continue reading