This company wants to take virtual property tours outside

Planitar’s new iGUIDE Site Plans extend virtual listings beyond interiors, giving buyers a full exterior view of properties. Continue reading

Is real estate actually a service business? The answer might be costing you listings

Consumers are attracted by great products but retained by great service. Zac Kennedy breaks down how to mentally “click” between being a ruthless product marketer and an empathetic service provider. Continue reading

Investor drama fuels new front in the portal wars: The Download

From upheaval in the portal landscape to the ongoing controversy around private listings, debates over access, control and cooperation intensified last week. Continue reading

From COLD to SOLD: 9 smart fixes for stagnant listings

When you approach a lingering listing with a structured revival plan, Jimmy Burgess writes, sellers feel supported, buyers re-engage and momentum returns. Continue reading

When ‘off-market’ becomes the default, who really benefits?

Maybe the MLS isn’t perfect, broker Dennis Norman writes, but it’s still the only tool we have that puts listings in front of everyone, not just the ones invited behind the curtain. Continue reading

What you should know about California’s new listing photo law

A new California law changes what agents must disclose when doctoring listing photos. America Foy breaks down what you can (and can’t) do and the consequences for not disclosing. Continue reading

The MLS is under attack. Realtor.com’s CEO explains why

On this episode, Damian Eales gives his unfiltered take on the future of the MLS, the dangers of private listings, and why the industry needs to stop the infighting and start serving the consumer. Continue reading

State government wades into the private listing fight: The Download

The debate around public vs. private listings is moving from dueling op-eds to the Washington statehouse with a new bill seeking to limit the practice. Continue reading

5 ways to stop listing anxiety from wrecking your price, process, profit

Managing anxiety around the home sale process can preserve deals and ensure more effective decision-making for you and your clients, Josh Ries writes. Continue reading

The portal-war endgames that real estate agents actually want: Intel

There’s broad dissatisfaction with Zillow’s primacy in the listing space, according to the latest Intel Index survey of real estate professionals. Here’s what they say they want to see instead. Continue reading