The real lesson from the Florida ChatGPT home sale story

The Florida AI home sale story is not proof that agents are obsolete, and it is not proof  that the MLS is no longer necessary, Dennis Norman writes. If anything, it shows the opposite. Continue reading

Seller’s choice is a standard — not a script. Here’s what that looks like at the kitchen table

The gap between what “seller choice” means in a press release and what is actually happening at the kitchen table concerns Darryl Davis. Here’s how to show sellers the benefits of pre-marketing and broad exposure. Continue reading

I believe in seller choice. That’s exactly why I’m concerned

What happens at the kitchen table is what concerns Darryl Davis. Real seller choice begins with real information. Agents must ensure the seller understands both sides of any strategy before they sign. Continue reading

Why marketing freedom is the fight of our professional lives

Robert Reffkin’s op-ed exposed an industry fault line, Greg Hague writes. Here’s why MLSs need to adopt more flexible coming-soon policies. Continue reading

How ‘coming soons’ could lead to DOJ intervention

In this episode, Art Carter, CEO of CRMLS, and Ed Zorn, VP and General Counsel, unpack one of the most heated and misunderstood topics in real estate right now. Continue reading

HomeServices CEO: Hiding days on market, price history is a disservice to buyers and sellers

Chris Kelly weighs in on the myth of “harmful transparency” in real estate today and why the industry should focus less on data displays and more on fundamentals. Continue reading

Zillow adds 24 more brokerages to pre-market listings partnership

The new agreements bring the number of brokerages and franchisors who have partnered with Zillow on pre-marketed listings to 29. Continue reading

Coming-soon listings just went mainstream: The Download

Last week, everyone in real estate was weighing in on coming-soon listings, Zillow Preview and shifting stances on pre-MLS visibility. Continue reading

State-Wide MLS taps RealReports to roll out AI property tools

State-Wide MLS is rolling out RealReports’ AI-powered property tools and Taxshot data platform to 6,000 agents, replacing legacy systems with a unified workflow. Continue reading

Inman Market View: Where agents are bracing for a soft-priced spring

Asking prices are dropping in many parts of the country as real estate agents look ahead to the busy season. Drill down into your market and compare it to hundreds of others with Inman’s interactive maps and charts. Continue reading