In this episode of Real Estate Insiders Unfiltered, Jun Choo breaks down Zillow Pro, how it works, and why it could completely change how agents manage relationships inside the Zillow ecosystem. Continue reading
Homesellers pressed on in March despite elevated gas prices and mortgage rates. Drill down into your market and compare it to hundreds of others with Inman’s interactive maps and charts. Continue reading
Forget “list and pray.” Coach Verl Workman teaches you to use artificial intelligence tools to your advantage to make your next listing stand out from the competition. Continue reading
Home search is starting earlier, attention is harder to earn and trust is getting more fragile. Here’s what that means for how agents show up. Continue reading
Lofty launches Homeowner Agent, an AI tool that identifies seller intent in CRM databases and automates lead nurturing to help agents win more listings. Continue reading
The real estate industry is focused on where listings appear, Deb Siefkin writes, but the real outcomes are decided long before that. Continue reading
A company FSBO, dressed up in the language of seller choice, is still a restricted buyer pool, Darryl Davis writes, and we’ve known for a long time what restricted buyer pools produce. Continue reading
Fragmented power structures and binary “all-in or all-out” rules are no longer compatible with today’s demands, Caitlin McCrory and Robert Reffkin write. Here’s how they think the MLS needs to evolve. Continue reading
The Clear Cooperation Policy tried to solve a real problem and created a larger one, Darryl Davis writes. Admitting that is not weakness. It’s the only leadership move that still has a chance of working. Continue reading
In this episode of Real Estate Insiders Unfiltered, Pierre Calzadilla, co-founder and CEO of Upfront, breaks down one of the biggest shifts happening in the industry right now. Continue reading