Inman Review: Holofy Spaces is leading the vertical video tour revolution

Based in London and rooted in retail, this video tour app gives users a simple, cool way to explore homes and reduces the anxiety many agents have about creating listing videos. Continue reading

Engel & Völkers brings simplicity to luxury in new marketing campaign

Titled “Live Your Luxury,” the campaign showcases the “simple, yet personal luxuries” that come with owning a home by highlighting everyday moments that serve as little treasures. Continue reading

The virtual staging advantages even naysayers can’t deny

COVID-19 took virtual staging from the wings and placed it center stage. Now that we have, through necessity, experienced digital staging firsthand, it will be a dominant factor going forward. Continue reading

IGuide’s Planix offers immersive visuals and floor plans in one solution

IGuide’s newest home capture solution, Planix, is one the best examples of how advances in camera smarts and market demand are coming together to create a new standard for what buyers know about a home before ever booking a showing. Continue reading

RE/MAX’s Motto Mortgage up and running in 38 states

Ever since real estate franchising powerhouse RE/MAX decided to apply the company’s expertise to the provision of home loans, its Motto Mortgage business has been capitalizing on its status as the only national franchisor in the mortgage broker channel. Continue reading

Rocket Homes hiring in-house agents, launching iBuyer program

Rocket Cos., the parent company of the nation’s biggest mortgage lender, plans to get into the iBuyer and real estate brokerage business through its Rocket Homes subsidiary. Continue reading

How to reach stalled homebuyers

Whether they’re ready to spend their quarantine savings or are restarting an abandoned home search, here’s how to talk to these eager buyers. Continue reading

LionDesk’s new feature helps agents build landing pages

CRM LionDesk, powered by Lone Wolf, has released a new feature that allows agents to build custom landing pages for marketing campaigns. Continue reading

New Adwerx product leverages motion graphics in online listing ads

Advertising company Adwerx announced the launch of Adwerx Motion, an HTML5-based offering that displays animated ads for agents and brokerages and their listings. Continue reading

Experts weigh in on market cool-down, achieving long-term success, power of community and more

This fall, Oct. 26-28, the real estate industry is coming together to strategize and socialize at Inman Connect Las Vegas. We’re adding new sessions every day. Reserve your spot now to get in on all the action. Continue reading