Tag Archives: marketing

CHALLENGE: Refresh your website in 7 days

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If your website is looking more Myspace than TikTok, it’s probably time for a refresh. Here’s how to get it done quickly, no matter what your budget looks like. Continue reading →

10 tips for crafting CTAs that convert browsers into buyers

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How can you write the most effective call to action, the one that will convert more lookers into leads? Author and coach Darryl Davis offers 10 tips for writing CTAs that’ll get consumers to take action. Continue reading →

What the top brokerages’ color choices say about them (and how to choose your personal branding)

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Color can make a difference in everything from how you feel to how you’re perceived. Find out how to use it more effectively in your branding and marketing. Continue reading →

This 22-year-old agent did $16M in Year 1. Here’s how he did it

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Jimmy Burgess sits down with Noah Escobar, a 22-year-old real estate agent with Berkshire Hathaway HomeServices Beach Properties of Florida closed and contracted over $16 million in sales volume in his first full calendar year as an agent. Continue reading →

AI will upend content marketing. 4 ways to stay ahead of the curve

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Focus on creating high-quality pieces that resonate with your target audience and meet their evolving needs. With the right approach, you can stay ahead of the curve in the age of AI-powered search engines. Continue reading →

Zillow expands ShowingTime+ media tools into 6 new markets

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Zillow’s Listing Media Services product is now available in Houston, Jacksonville, San Diego, Phoenix, Chicago and San Francisco, the search portal announced Wednesday. Continue reading →

Inman announces first class of Marketing All-Star award recipients

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Inman’s Marketing All-Stars is a nod to the most effective, creative and boundary-pushing marketing professionals in the real estate community. Continue reading →

I don’t dance: 5 TikTok marketing ideas for agents with 2 left feet

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Trainer and marketing expert Rachael Hite says you don’t have to dance on social media to create short-form content. Here are five ideas that are friendly and feasible for introverted personalities who want to make content that feels more authentic to … Continue reading →

How to shoot your own listing videos and photos on the iPhone

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In this bootstrap economy, knowing how to capture professional pictures and videos of your listings could save you thousands in marketing expenses. Marketing expert Latham Jenkins shares his pro tips for using your iPhone to capture stunning, high-qual… Continue reading →