Motto Mortgage adopts Total Expert for marketing, CRM

Motto Mortgage, the mortgage franchise from RE/MAX, announced on Wednesday that it’s equipping its franchises with customer relationship management tool and marketing solutions from fintech startup Total Expert.  Continue reading

Branded Frank Lloyd Wright merch coming to a store near you

Even as the legendary architect’s historic homes continue to command millions, the foundation billed with protecting his legacy is working behind the scenes to roll out branded merchandise including tables, lamps, rugs, notebooks, hardwood flooring and… Continue reading

Coldwell CEO: Rebranding efforts not ‘out there for a vote’

At the end of the day Coldwell Banker’s new logo is sticking around regardless of whether people like it, CEO Charlie Young indicated Tuesday. Continue reading

What ‘The Big Lebowski’ can teach you about blogging

How can the Coen Brothers’ most beloved protagonist help you write your real estate blog and market your business more effectively? Here are five big takeaways. Continue reading

5 tools you’ll need to start a team for less than $1K a year

Who says starting a real estate team has to be expensive? The services covered in this post provide everything you need to run your real estate team for a total of just $84 per month. Continue reading

Don’t just grow at Inman Connect — now you can THRIVE!

More tactical and interactive, the THRIVE workshops offer attendees live problem-solving with industry leaders. Continue reading

Zillow is testing self-guided home tours to compete with iBuyers

Zillow is piloting a new program in Phoenix that gives prospective homebuyers access to the online behemoth’s homes without appointments or even agents. Continue reading

10 tips for snagging a buyer (and tons of leads) at your next open house

Open houses have long been seen by sellers as an activity crucial to selling their homes, and agents believe just as fervently that open houses are tools for developing buyer leads. Here’s how to host these events the right way so that they serve both … Continue reading

Coldwell Banker unveils new logo, ongoing rebranding effort

Coldwell Banker unveiled a rebranding effort Monday that includes a new logo and mission statement, which the company expects to roll out over time. Continue reading