5 reasons minority, LGBTQ+ buyers should invest in real estate now

Don’t let fear keep LGBTQ+ and minority clients from realizing the benefits of homeownership. Zak Shellhammer offers ideas for becoming an advocate and adviser for all of your buyers. Continue reading

Direct mailer Addressable abruptly closes with no forwarding address

Direct mail marketing company Addressable has abruptly gone out of business, according to a website message at its domain, addressablemail.com. Continue reading

How to win the multifamily lease-up challenge as a property manager

Multifamily expert and brand-new Inman contributor Andy Larson offers insights and strategies for the all-important lease-up period. Continue reading

Take 5 minutes, make this change to your Google Business Profile

Marketing director Kate Hulbert shares this quick and simple update to make your social media and digital marketing more effective and targeted. Continue reading

How do you define a luxury brokerage brand?

Whether you’re looking to move up to a higher level of service or you’re thinking about a brokerage switch, eXp’s Troy Palmquist offers insights and advice for putting that luxury polish on your branding. Continue reading

Why should I talk about personal stuff on Instagram?

This week, Sue “Pinky” Benson explains why you should be posting about personal stuff on Instagram and how it benefits your audience, and ultimately, your business. Continue reading

Need a break from hustle culture? Cuddle up to plush prospecting

Burned out and bummed out is no way to start the new year. Try these plush gentle prospecting techniques to shift out of the grind and find some peace of mind. Continue reading

Playing the long game with effective lead nurturing

Post-pandemic real estate isn’t easy, according to Florida team leader Marcus Larrea. Here’s how to make sure you’re capturing as much business as possible. Continue reading

Technology is key to helping landlords attract college students

RentRedi CEO Ryan Barone writes that from smart home enhancements to mobile-friendly tech service that streamlines the rental process, technology is the key to helping college-town landlords thrive in today’s market. Continue reading