Rila aims to capture home ‘vibes’ with 30-second short-form videos

The update also includes what the real estate search app calls a “home-centric machine learning media classifier,” or an algorithm that improves its content recommendations with each use. Continue reading

How to put AI to work to make more money in your real estate business

ChatGPT is poised to become a truly disruptive technology — if you know how to use it. As she wraps up this three-part series, Bernice Ross talks with Jeff Lobb about specific content marketing use cases for ChatGPT. Continue reading

It’s a tool, not a solution: What top pros are saying about ChatGPT

Unchecked and unregulated AI has the potential to blur the lines of authorship and ownership, at the very least. Perhaps the less obvious reason to proceed with caution is ownership of your voice and not abdicating your unique expertise and value to a … Continue reading

You plus ChatGPT: 3 ways to upgrade your Instagram content

Trying to figure out how to use AI without creating generic-sounding content? Social media expert Michelle Berman-Mikel shares three ways that you can use ChatGPT for Instagram without automating yourself out of personal connections. Continue reading

The hottest tools to add to your AI toolbox in 2023

ChatGPT is only a sliver of what’s already available in the AI space. Bernice Ross talks to team leader Kendall Bonner and offers a roundup of some of the hottest applications you’ll want to add to your AI toolbox.  Continue reading

The truth about ChatGPT: What you need to know before you use it

ChatGPT has taken the world by storm, but it’s not perfect (yet). Before you use it, understand how it works, the wide variety of serious pitfalls and the potential risk to your business if you fail to fact-check the responses it provides.  Continue reading

3 strategies to step into the spring market on the right foot

Now is the time to take constructive action that can impact the trajectory of your whole year. Do these three things to successfully set the tone for this year’s unique market conditions.  Continue reading

23 TikTokers you should be following in 2023

Whether you’re looking for inspiration to get out there and conquer your day or looking to improve your real estate content on TikTok, here are some of the best real estate-related follows on the platform. Continue reading

Inman proudly announces 2023 Global Real Estate Influencers Program

These diverse and talented entrepreneurs hold the greatest social influence in the entire real estate industry. And now Inman is inviting its audience to learn from them. Continue reading

Circa 2000: What agents need to know about Y2K(itchens) and baths

The ability to discuss style, features and the changing lifestyle of homeowners from one decade to the next will prove to be very helpful in serving an agent’s clients. Continue reading