Tag Archives: marketing

I’m a listing agent. Do I need buyer agreement proof before showings?

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With confusion around the new commission rules, compliance expert Summer Goralik unpacks whether listing agents should verify signed buyer-broker agreements before showing a property. Continue reading →

Balance franchise brand autonomy with consistency

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Commit to your franchise’s brand standards while keeping your own individual identity to build a real estate business that resonates both locally and globally, The Agency’sTara Scholl-Gettles writes. Continue reading →

Is speed to lead dead?

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The best real estate lead isn’t always the hottest or most time-sensitive one. Chris Drayer shares how to reach out and lead nurture in a way that’s best for both you and your potential client. Continue reading →

Be very demure, very mindful of viral social media micro-trends

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Trainer Rachael Hite breaks down the latest viral TikTok trend and gives guidance on whether real estate agents should hop on the bandwagon. Continue reading →

A 9-step ‘listening’ consultation to help you talk to sellers post-Aug. 17

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Be prepared for a listing appointment at a moment’s notice. Have the tools at your fingertips, take notes, build connections, and stay focused on what’s best for the seller, Bernice Ross writes this week. Continue reading →

From Zero to $150K: This YouTube video strategy can deliver GCI wins

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If you’ve been on the fence about leaning into producing YouTube videos for your business, now is the time to commit, Jimmy Burgess writes. Follow this blueprint, and you will have success. Continue reading →

Be different. Be special. Be the expert your clients need now

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Mastering a niche makes you more valuable in the eyes of consumers, senior real estate expert Nikki Buckelew writes, and it will make selling real estate a far more interesting and enjoyable career. Continue reading →

Are we allowed to let clients know about concessions upfront?

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With all the commission confusion surrounding the new rule implementation, compliance expert Summer Goralik answers your burning questions. Continue reading →

‘Be a strategist, not a salesperson’ to win with today’s homesellers

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Four leading Keller Williams owners share the key to creating a lead generation strategy that yields offers that homesellers can’t resist. Continue reading →