The National Association of Realtors partner now offers branding and marketing services, which includes website creation, customer relationship management and AI-powered search engine optimization. Continue reading
Building a social media following is not the same as being a good advisor, and views don’t always translate into effective representation, Jen Berbas writes. Continue reading
Super Bowl ads aren’t just competing with each other anymore. They’re reflecting a broader shift across platforms, algorithms and media strategy, where visibility is earned through intent, clarity and relevance rather than volume or spectacle. Continue reading
A new California law changes what agents must disclose when doctoring listing photos. America Foy breaks down what you can (and can’t) do and the consequences for not disclosing. Continue reading
Firms winning in the AI age are intentionally choosing tools and strategies that directly support their position as the local authority, Chris Morrison writes. Continue reading
A lot of people treat IDX reform like it is an agent compensation issue, Josh Ries writes, but it’s a consumer clarity issue that turns into an agent compensation issue. Continue reading
New Inman contributor Ryan Garson writes that, while AI won’t replace your expertise, it can help you organize your thoughts, research real-world perspectives and identify existing content gaps. Continue reading
On this episode, Damian Eales gives his unfiltered take on the future of the MLS, the dangers of private listings, and why the industry needs to stop the infighting and start serving the consumer. Continue reading
Not all staging is equal. Keys to success at an elite level include paying attention to detail, working with speed, and keeping an open dialogue. Continue reading
Positioning is the specific promise you make to clients and the specific pain point you solve, Josh Ries writes. Effective positioning is essential for great follow-up, connection and marketing. Continue reading