6-step listing launch plan that’s just right for today’s market

The better your listing marketing plan, the better the results, and the more listing opportunities you will have in the future. Jimmy Burgess offers a step-by-step strategy for winning now. Continue reading

Podcasts, social media, more: 4 ways to add leverage with content

Rick Guerrero and social media star Jenny Lynn Tran discuss how you can use content to add value, educate, and connect with clients and colleagues. Continue reading

RealReports, Pearl Certification agree to energy data integration

Customers of RealReports can now access in-home energy insights from Pearl Certification, a provider of property energy analytics. Continue reading

Super App stronger, Zillow acquires Virtual Staging AI

Another online space editor means the portal leader continues to focus on helping agents better serve sellers and buyers better grasp the potential of a prospective home. Continue reading

Will agents actually call you back?

What happens if the listing agent won’t return your phone calls? Compliance expert Summer Goralik has the answers you need. Don’t let another agent’s unresponsiveness stand in your way. Continue reading

With AI, real estate is now a ‘game of attention,’ Serhant says

AI has changed the nature of competition within the industry, Serhant said at the CNBC Evolve AI Opportunity Summit, making relationship skills even more important. Continue reading

8 years later, ‘Thousand Dollar Listing’ unveils new episodes

After navigating an identity crisis and multiple potential deals with production companies that fell through, Noah Kaplan and his team have finally wrapped editing seven new episodes and are releasing one episode per week on YouTube. Continue reading

How to craft, hone and rock your elevator pitch

Marketing expert Jennifer McAlpine shares strategies for tailoring your approach and articulating your value with authenticity. Continue reading

Why are some agents still flirting with cooperative compensation?

Compliance expert Summer Goralik tackles why the commission-splitting debate remains unresolved and whether listing agreements should still include buyer agent compensation fields. Continue reading