Instagram’s 3 new updates get personal. Too close for comfort?

Instagram’s latest features may know you too well, and that could change how your content is seen (and shared) by your friends and target audience, digital marketer Jessi Healey writes. Continue reading

AI, AI, AI: Ads, oversight and the age of the algorithm

From campaign automation to deregulation, AI is rapidly reshaping the tools, rules and reach of real estate, influencing everything from how agents advertise to who controls the tech behind the scenes. Continue reading

The rise of punk rock kindness: What Superman teaches us about content that sticks

Sincerity steals the spotlight as Superman’s emotional reboot fuels hopecore buzz, Coldplay’s kiss-cam explodes into a PR disaster, and platforms like YouTube and Meta crack down on low-effort AI content. Here’s what it all means for agents navigating … Continue reading

Not just Meta: Don’t sleep on YouTube and LinkedIn

From overlooked platforms like YouTube and LinkedIn to ongoing TikTok uncertainty, this week’s updates prove one thing: Agents who stay alert stay relevant. Learn what’s changing — and how to use it. Continue reading

Trending: Has your Facebook group disappeared? Thanks, AI

From mass Facebook group bans to Disney’s AI copyright battle and the TikTok ban that won’t stick, this week’s updates show one thing clearly: AI is reshaping the rules. For real estate pros, staying ahead means understanding the tools, and the risks…. Continue reading

Trending: TikTok sales, Meta fails and what actually works

From TikTok’s booming livestream sales to Meta’s latest privacy fumble, the rules of online engagement are shifting fast, digital marketing expert Jessi Healey writes. Discover what’s driving real results and what’s quietly tanking your reach. Continue reading

Trending: Trial Reels, smarter ads and AI-powered reach

The platforms are evolving fast, but the real estate playbook remains simple: Show up often, tell better stories and leverage tools that help the right clients find you. Continue reading

Trending: Lessons in pride and building brand equity that lasts

As some brands scale back their Pride Month campaigns, others are doubling down on meaningful support. For real estate pros, the opportunity lies in showing up with purpose — and turning values into long-term brand equity. Continue reading

Trump bump flattens for luxury homebuyers in Silicon Valley

The area’s high-end homebuyers, many of whom work in tech, don’t take market fluctuations well, largely because their wealth is typically generated through IPOs and stocks. If the stock market is in a tizzy, they won’t be buying real estate. Continue reading

Trending: National parks get spicy, TikTok gets inclusive

From thirst-trap conservation to alt text updates, the latest platform shifts prove that tone, clarity and inclusion matter more than ever. Jessi Healey breaks it down. Continue reading