Is there a right way to dress as a real estate professional?

EXp’s Russ Laggan offers tips for identifying your personal and professional style and putting it to work for you as a memorable differentiator with clients and colleagues. Continue reading

7 things that make real estate agents look unprofessional

As a real estate agent, your reputation can make or break your business. Christy Murdock shares seven things that can significantly damage your professional image and what you can do to avoid them. Continue reading

7 pitfalls that can ruin your reputation as a real estate agent

Your reputation precedes you in every meeting, showing and negotiation, coach Darryl Davis writes. Every interaction either enforces it or enhances it. Continue reading

Agents who don’t read the contract are committing ‘malpractice’

Frances Katzen and Courtney Poulos spoke with moderator Dana Cadena about the importance of buyer representation, challenges to professionalism in the industry and more during an ICNY panel on Thursday. Continue reading

Real estate’s reputation is taking a beating. Blame NAR and reality TV

From unrealistic portrayals on reality TV to NAR’s unfolding scandal, the industry’s reputation will suffer until consumers are offered a better deal, writes NextHome broker-owner Edward Svec. Continue reading

I’m a real estate agent. You can’t tell me what to wear on the job

Why is it that in 2023 our culture is still determined to enforce dated and ridiculous dress code stereotypes? Trainer Rachael Hite says that brokers need to focus more on providing great customer service to consumers and better training for agents an… Continue reading

Back to the office? What real estate agents should wear

It’s time to trade in those sweats for “real” clothes. But what constitutes professional attire now? If you’re not sure what the rules are anymore or if you simply want a wardrobe refresh, here are some things to think about so you can stay on the righ… Continue reading

Luxury is about level of service: 5 tips for beginners

Mastering the luxury market can be rewarding — but it’s also a lot of work. If you want to take the plunge into the world of the high-end, here are a few skillsets to hone. Continue reading

Think before you post! The line between funny and unprofessional isn’t so fine

The real estate business is insane right now. You’ve got frustrated buyers. You’re (rightfully) frustrated — and humor is a great escape. However, it’s also rife with danger. Here’s why you should think before you post. Continue reading