Real estate marketing 2.0 seeks to double down on attention economy

New entrants, including Métier Maison and Luxboro, are deploying AI and other technology tools to enhance marketing content and videos amid a challenging time for the housing market. Continue reading

The scroll-to-sold TikTok strategy to yield 10 closings in 120 days

Want more engagement on your next social media post? TikToker Courtney Benson and Jimmy Burgess tell you how to show up with authenticity and share the good, the bad and the ugly. Continue reading

Leading with vision and innovation: An interview with Tim Macy

Amy Chorew speaks with Real broker and team leader Tim Macy about building and growing a sustainable team in any market. Continue reading

5 daily habits that eliminate transaction droughts

Taking consistent action focused on the right activities, Jimmy Burgess writes, translates into consistent professional success. Start with these daily must-dos, and you’ll do more deals. Continue reading

The Real Brokerage adds agents, trims losses in ‘sluggish’ Q1 market

The cloud-based brokerage lifted agent count 11 percent between the end of December and March, according to quarterly earnings data released Thursday. Real now boasts over 27,000 agents. Continue reading

You better Google it! Mastering your Google Business Profile

While you’re optimizing your online presence, don’t stop at social media. Jimmy Burgess and Julie Tomlinson help you start up (or rethink) your Google Business Profile. Continue reading

Inman announces the 2025 Inman Connect San Diego Ambassadors

Inman proudly unveils the 2025 Ambassadors for Inman Connect San Diego, led by Head Ambassador Matt Richling. Continue reading

Inman announces the 2025 Inman Connect San Diego Ambassadors

Inman proudly unveils the 2025 Ambassadors for Inman Connect San Diego, led by Head Ambassador Matt Richling. Continue reading

Real Brokerage fires Michelle Ressler, appoints Ravi Jani CFO

Since joining Real, Ravi Jani has had a big hand in driving the company’s financial strategy and growth. During his tenure, the company’s agent network has grown from 12,000 to over 27,000 agents. Continue reading

How to leverage YouTube to go from contact to contract in 17 days

Jimmy Burgess outlines a content marketing plan that has helped agent Noah Escobar go from new lead to under contract in an average of 17 days. Continue reading