Broker Spotlight: Aaron Luttrull, Schuler Bauer Real Estate Services

Touting its “proven leadership with a personal touch,” find out how Aaron Luttrull and his company “combine big-brokerage services with a hands-on, relationship-first approach.” Continue reading

The leadership playbook: Stay ahead in a fast-moving market

In hypercompetitive, low inventory markets, brokerage President Jack Gross writes, success boils down to a few key principles: innovation, adaptability, a return to fundamentals and a commitment to agent education. Continue reading

The Grok meltdown: Cautionary AI lessons for every agent

Human judgment isn’t optional when you’re working with AI tools, trainer Bernice Ross writes. It’s essential for understanding how they can go wrong, so you can protect your brand. Continue reading

What you focus on flourishes: Intentional growth for life

Your energy goes where your attention flows, so what are you feeding? Debra Trappen wraps up her Lead with Fire series with inspiration for the journey ahead. Continue reading

What a ’90s movie taught me about women in real estate leadership

“I’m right on top of that, Rose.” Here’s what “Don’t Tell Mom the Babysitter’s Dead” taught compliance officer Summer Goralik about leadership, trust and showing up for other women. Continue reading

These are the women who have moved me: Ginger Wilcox

According to the Better Homes and Gardens president, leadership isn’t just about what we accomplish individually. It’s about the way we show up for others, the opportunities we create and the impact we leave behind. Continue reading

4 long-term benefits of ethical real estate leadership

Proven systems and trustworthy leadership make all the difference in building a brokerage to be proud of, The Agency’s Rainy Hake Austin writes. Continue reading

The peril and promise of real estate leadership: The Download

Catch up on the drama coming out of Vegas Realtors, then hear from some of the real estate industry’s heaviest hitters on business building, branding and Clear Cooperation. Continue reading

5 critical areas that agents cannot afford to skimp on in 2025

Sales stats may look like 1995, but this is not the time to go cheap on professionalism and fiduciary duties in our industry, Rachael Hite writes. Continue reading

Broker Spotlight: Michele Early, Compass Charlotte

Find out how this sales manager has built game-changing systems and relationships across three decades in real estate. Continue reading