Tag Archives: real estate strategy

The retirement conversation that instantly elevates your authority

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Agents who confidently address retirement planning don’t just sell homes, Jeff Sibel writes. They become the trusted authority in their market. Continue reading →

Google just entered real estate, but the real shift isn’t about listings

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The next era of real estate won’t be won by whoever displays homes best, Molly McKinley writes. It will be won by whoever understands buyer intent most deeply. Continue reading →

Amit Kulkarni, Russ Cofano launch strategy firm Alloy Advisors

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Longtime real estate executives Amit Kulkarni and Russ Cofano have launched a new strategy firm, Alloy Advisors. Their offerings range from product development to legal planning. Continue reading →

How to write a real estate case study that wins clients

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Want to brag on your business and the service you provide? There’s no more convincing format than a case study based on a previous transaction. Continue reading →

How to pivot when you’re losing deals you should be winning

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BHGRE President Ginger Wilcox describes how agents can win more deals by changing the way they present their qualifications to clients. Continue reading →

10 summer holidays that make perfect pop-by moments

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Looking for fresh ways to connect with clients this summer? Holly Brink shares plug-and-play ideas for thoughtful, fun, low-cost touches that build trust and spark conversation. Continue reading →