Real Talk: Why the silver tsunami might crash before it crests

The recent One Big Beautiful Bill Act boasts many proposed boons for real estate, but not for silver homeowners, Rachael Hite writes. Informed agents see the big picture, and it’s not so beautiful for older adults. Continue reading

4 ways brokerages build resilient, high-performing agents 

As a broker, Thomas Mallette writes, it’s up to you to walk the walk with your agents, providing the mentorship and guidance they need to succeed. Continue reading

Broker Spotlight: Kristin Barry, Arbor Real Estate

Find out how this Orange County, California, indie broker leads “with a balance of compliance, mentorship and heart.” Continue reading

Why collaboration and cooperation are the future of real estate

In today’s more challenging market, agents are banding together to stay competitive and sane. Mike Bruce of Denver Metro Association of Realtors offers strategies for working together more effectively. Continue reading

Stop telling agents what to say. Teach them how to talk instead

Troy Palmquist talks with Justin Benson, founder of Shilo AI, about how personalized, consistent coaching can make agents more effective. Continue reading

Be protective, proactive and prepared when working with celebrity clients

In Part 4 of her five-part series, Cara Ameer offers strategies for providing high-level care that’s specific to the requirements of high-profile clients. Continue reading

Higher rates aren’t stopping homebuyers from bargain hunting

Purchase loan requests are up 3 percent from a week ago and 22 percent from last year even as mortgage rates climb to highest level in four weeks, Mortgage Bankers Association survey shows. Continue reading

Mr. Cooper is ‘firing on all cylinders’ going into merger with Rocket

CEO Jay Bray says the loan servicing giant intends to “hit the ground running” when it merges with Rocket Companies later this year after turning a $198 million Q2 profit. Continue reading

Meet Lucy, an AI assistant that’s ‘all about empowering’ agents

Rechat wants agents to lean on AI like Lucy to improve their value proposition to consumers and make better use of the powerful tools software companies are building for them Continue reading

What’s happening with home prices in your market? Pulse

Sellers want their price, and buyers believe they deserve a break. So what’s happening with home prices in your market, and how are you setting expectations with clients? Continue reading