Lead quality, Facebook behind latest REDX release

The latest iteration of REDX’s ad builder introduces customizable ad templates and an easier, more direct connection to Facebook accounts so campaigns can be created and launched in less time. Continue reading

Gibson commission case sees 4 more settlements

NextHome, the Keyes Company, John L. Scott Real Estate and the K Company Realty have agreed to pay a combined total of nearly $5 million. Continue reading

LoanDepot is back in the black for the first time since Q4 2021

Beleaguered lender ekes out $2.67 million third quarter profit, with loan originations up 9 percent from a year ago as refinancings bounce back on retreat in rates. Continue reading

In latest Gibson ruling, judge offers clues on fate of NAR settlement

Judge Stephen R. Bough, who ruled on Sitzer | Burnett, said Gibson deals “provide a significant financial recovery to the Settlement Class in light of the strengths and weaknesses of the case.” Continue reading

Former California indie brokerage Lyon rebrands to Windermere

The Sacramento-based company will operate using the name “Windermere Signature Properties” nearly four years after its acquisition. The firm boasts more than 700 agents, as well as 14 offices. Continue reading

Realtor.com CEO pleads with US leaders to save homeownership

Realtor.com launched the latest chapter of its eight-month buyer agency campaign on Tuesday with a passionate open letter from CEO Damian Eales. In the letter, Eales urged local, state and federal legislators to use their upcoming terms to meaningfully… Continue reading

The big asterisk on that October jobs report: Economist

Windermere’s Principal Economist Jeff Tucker looks at how recent events have impacted the October jobs report and what it means for the economy. Continue reading

Opendoor serves up turducken ad to spice up the holiday season

In 2024, Opendoor has ramped up its marketing with various creative agencies, which included a Super Bowl regional ad and stunt by Mischief @ No Fixed Address that featured a live TV house sale in Atlanta. Other recent campaigns include break-up-themed… Continue reading

The 2024 ballot measures that stand to impact homeowners

Across 10 states, ballot measures ask voters to weigh in on changes to property taxes, veterans benefits and more. One even considers whether or not to abolish property taxes altogether. Continue reading