United Real Estate adds 900-agent Oregon firm MORE Realty to ranks

Oregon brokerage MORE Realty is joining United Real Estate. Its founders will retain ownership of a four-state team in Oregon, Washington, Nevada and New Mexico as it grows over the next five years. Continue reading

American Real Estate Association floats Clear Cooperation solution

The trade group wants to replace the polarizing National Association of Realtors rule with what it’s calling a “Clear Collaboration Policy,” which it says would be more flexible than the status quo. Continue reading

Jason Haber: Our industry deserves better and fewer real estate agents

The co-founder of the American Real Estate Association, a competitor to NAR, told Inman his upstart trade organization has held two recent events and started talks with potential sponsors. Continue reading

Foyer is a better way to FHSA: Tech Review

Inman’s tech expert Craig Rowe reviews Foyer, an app built around FHSAs — First Time Homebuyer Savings Accounts. The interest-bearing account type is designed for exactly what it sounds like, and in 12 states, it offers tax advantages. Continue reading

Trending: Instagram’s guide, Meta’s AI and TikTok’s next move

Instagram shares its growth strategy, Meta pushes AI-driven engagement, and TikTok restructures its creator tools. Marketing expert Jessi Healey shares what it all means for agents. Continue reading

EXp CEO ‘cautiously optimistic’ as spring homebuying season nears

EXp CEO Leo Pareja said he’s hopeful about the busiest season of the year for homebuyers, saying more inventory at varied price points will be key to helping shoppers see beyond elevated rates. Continue reading

Major scores, massive deals, more lawsuits: Inman’s Top 5

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading

Head of Instagram reveals secrets to social media success

Top brass at Instagram, Adam Mosseri, is sharing insights for creators to get more traction on the platform. Real’s Jimmy Burgess breaks down how to make these tips work for you in real estate. Continue reading

‘How’s the market?’: How to answer that question in NYC (and beyond)

The secret is in the specifics and sentiment, Coldwell Banker Warburg’s Kevelyn Guzeman writes. Turn her New York City advice into a how-to on answering tough questions about your local market. Continue reading

Focus on homebuyers helps Guild swing to $97M 2024 profit

At $24 billion, Guild’s 2024 mortgage production marked the San Diego-based lender’s biggest year since the pandemic-fueled refinancing boom. Continue reading