A $3K commission saved me: Here’s why niche marketing wins

While 70 percent of Realtors compete for the same residential listings, you could be the only agent in your market who truly understands the emotional complexities of the niche you serve, America Foy writes. Continue reading

With mortgage rates down, home payments hit lowest level in 2 years

The 4.7 percent annual drop in monthly payments has yet to bring buyers or sellers back to the market in a significant way, but this may largely be due to seasonality, economists say. Continue reading

Does Luxury Presence’s $37M Series C forecast a big year for proptech investment?

Luxury Presence’s Series C consists of $22 million in equity financing led by repeat lead investor Bessemer Venture Partners. Others taking staking in the round include NextEquity, GSBackers, TPC, and Adam and Jade Mills. The round was finalized with a… Continue reading

‘No listings, no eyeballs, no sales’: Zillow docs outline plans to win the private listing battle

“Listings are the lifeblood of our company. No listings, no eyeballs, no sales.” A trove of newly released documents in the lawsuit between Zillow and Compass sheds light on the private listing fight. Continue reading

This simple recruiting framework boosts your brokerage’s visibility

Recruiting expert Brett Jennings explains why brokerages that organize their value into a clear growth framework stand out in a crowded recruiting landscape. Continue reading

Compass set to close Anywhere merger Friday after shareholders approve deal

Compass also plans to offer up to $862.5 million in convertible senior notes in a private offering after 99 percent of Compass and 72 percent of Anywhere shares were cast in favor of merger. Continue reading

Here’s the fastest way to reach new real estate clients without breaking fair housing laws

Target marketing accelerates client acquisition, but only when personas are legally compliant, fair housing expert Dr. Lee Davenport writes. Continue reading

Actions that matter: Why being ‘all in’ still wins in an AI-driven industry

Success doesn’t come from automation, CEO and coach Lori Muller writes. It’s earned through every action, every relationship and every moment of authenticity. Continue reading

Trump seeks to ban institutional investors from buying single-family homes

The president’s announcement was made against the backdrop of high inflation, which Trump blamed on former President Biden and Democrats in Congress. Continue reading

Referrals you never see coming: The lesson every agent needs

You’re never speaking to just one person. You’re speaking to their entire unseen network, Jeff Sibel writes. Real estate rewards long-term relationships more than short-term commissions. Continue reading