How to keep in touch with clients in an authentic way

Whether you’re reaching out to current or past clients or cultivating new leads, authenticity and human connection are essential, writes The Agency’s Mauricio Umansky. Continue reading

5 types of Realtor videos that put passive prospecting on autopilot

Video is the most impactful place for you to spend your marketing dollars. Jimmy Burgess helps you ensure you’re doing it right with five types of video designed to get you noticed. Continue reading

How to encourage collaboration among your staff and agents

A sense of team spirit between staff and agents boosts morale and makes clients feel like they have more resources at their disposal, according to The Agency’s Rainy Hake Austin. Continue reading

Real estate content marketing trends for 2023

Implementing robust content marketing solutions will allow agents to prove the value of their efforts, writes content marketing expert Joe Hyrkin, while also enabling them to evaluate and plan new outreach strategies guaranteed to drive engagement and … Continue reading

The butterfly effect: How small changes can transform a business

You may feel that small-scale investments won’t do much for your bottom line, but, according to Certified Financial Planner Jordan Curnutt, they can have an outsized impact on your net worth. Continue reading

First home? No problem! How to guide first-time homebuyers

In today’s highly competitive real estate market, first-time homebuyers need more assistance than ever, writes trainer and author Bernice Ross. Here you’ll find an exhaustive list of resources that you can use to help them win. Continue reading

How am I ever going to land my 1st listing?

Although new agents worry about contracts and contingencies, their real focus needs to be on lead gen for that all-important first listing. Christy Murdock reached out to Inman Contributors for their best advice on landing listings. Continue reading