Tag Archives: Service

Listing Lesson: Revering and marketing an iconic guest ranch

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Learn how Jackson Hole, Wyoming, luxury broker Latham Jenkins put together a marketing narrative that achieved extraordinary results. Continue reading →

5 ways luxury real estate balances tradition and innovation

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Finding the harmony between tradition and innovation in luxury real estate, Mauricio Umansky writes, is about tapping into time-honored practices while still leaving room for improvisation and creativity. Continue reading →

How women in real estate can provide collaborative leadership

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Broker-owner Karen Shanahan Garrett writes that women in real estate have a role to play in filling the leadership and communication vacuum that currently exists in the industry. Continue reading →

TikTok’s viral orange trend can enhance your brand’s ‘a peel’

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Are you willing to “peel the orange” for your clients? This viral TikTok trend has trainer Rachael Hite asking you to evaluate your brand and its appeal to consumers. Continue reading →

5 currently trending AI tools that will get your business growing

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AI tools are poised to revolutionize every aspect of real estate, Jimmy Burgess writes. Step out of your comfort zone, and put his recommendations to work for you. Continue reading →

Future-proof your online presence by buying your domain name

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Purchasing a domain to build up content and expert reputation is one of the most valuable strategies for an agent starting out in the industry, marketing expert David Marden writes. Continue reading →

How new agents can get the best return on their time investment

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Succeeding as a new real estate agent, David Marden writes, requires effective time management, leveraging your circle of influence and understanding the ROI of your efforts. Continue reading →

As corporate DEI is scaled back, real estate needs to double down

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New Inman contributor Anita Legacy Blue, president of the 2024 LGBTQ+ Real Estate Alliance, writes that despite a move away from corporate DEI, real estate can’t afford to move backward. Continue reading →

Get a handle on visionary syndrome so you can put ideas into action

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A lack of focus, prioritization and patience can undermine your best ideas and keep them from coming to fruition, writes marketing expert Molly McKinley. Continue reading →