Marketing lessons from Taylor Swift (that Cracker Barrel forgot)
From Taylor Swift’s viral engagement moment to Cracker Barrel’s rebrand misstep, timing, tone and cultural fluency shape brand perception. Continue reading
From Taylor Swift’s viral engagement moment to Cracker Barrel’s rebrand misstep, timing, tone and cultural fluency shape brand perception. Continue reading
Your brand lives in the eye of the beholder, and it’s shaped by the perceptions of countless external stakeholders — not in what you say about it, The Agency President Rainy Hake Austin writes. Continue reading
Wondering if you have the right stuff for a career in real estate? Trainer and author Bernice Ross offers seven chracteristics that signal success. Continue reading
Find out how Connecticut real estate agent Eddie Gutierrez keeps climbing, while learning new things all along the way. Continue reading
Last week, Inman staff writers and contributors had governmental and economic shifts on the brain, writing about rates, sales trends and the national debt. Continue reading
Education isn’t about chasing certificates, Darryl Davis writes. It’s about protecting your livelihood, building your brand and being the professional people trust. Continue reading
On this episode of Real Estate Insiders Unfiltered — now exclusively on Inman — Gary Ashton and Debra Beagle raise the curtain on The Ashton Real Estate Group’s playbook. Continue reading
Implement these characteristics of top agents, Jimmy Burgess writes, to watch your real estate business explode with new momentum. Continue reading
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading
You can be the agent who always has an opinion on the latest industry scandal, Kevelyn Guzman writes, or you can be the agent who’s too busy closing deals to notice. Continue reading