Your brand isn’t what you say it is (it’s what others see)

Your brand lives in the eye of the beholder, and it’s shaped by the perceptions of countless external stakeholders — not in what you say about it, The Agency President Rainy Hake Austin writes. Continue reading

The 7 must-have real estate sales success fundamentals

Wondering if you have the right stuff for a career in real estate? Trainer and author Bernice Ross offers seven chracteristics that signal success. Continue reading

Lesson Learned: When it comes to real estate, there’s no final exam

Find out how Connecticut real estate agent Eddie Gutierrez keeps climbing, while learning new things all along the way. Continue reading

ICYMI, all the latest on Trump, the Fed, mortgage rates and more

Last week, Inman staff writers and contributors had governmental and economic shifts on the brain, writing about rates, sales trends and the national debt. Continue reading

7 lessons every real estate agent needs to be a lifelong learner

Education isn’t about chasing certificates, Darryl Davis writes. It’s about protecting your livelihood, building your brand and being the professional people trust. Continue reading

The secrets behind RE/MAX’s top team and its billion in sales

On this episode of Real Estate Insiders Unfiltered — now exclusively on Inman — Gary Ashton and Debra Beagle raise the curtain on The Ashton Real Estate Group’s playbook. Continue reading

The 7 C’s of highly successful agents (and how to apply them)

Implement these characteristics of top agents, Jimmy Burgess writes, to watch your real estate business explode with new momentum. Continue reading

Trump vs. Fed, Taylor Swift, your referral blueprint: Inman’s Top 5

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading

Forget real estate soap operas. Here’s where you should focus

You can be the agent who always has an opinion on the latest industry scandal, Kevelyn Guzman writes, or you can be the agent who’s too busy closing deals to notice. Continue reading