Homeowners lose thousands when they don’t know this tax tip

Creating generational wealth through homeownership can’t happen if people are priced out of the very homes their families have lived in for generations, Dr. Lee Davenport writes. Continue reading

As buyers gain leverage, sellers need smarter counteroffers

Now that buyers have leverage, Troy Palmquist writes, counteroffers matter more. Here’s how to protect seller value and keep deals alive. Continue reading

Tell us the story of your real estate conflicts and conundrums: Pulse

Fill us in on a negative professional experience you’ve had where you weren’t really sure who was the problem, and we’ll render a verdict. Continue reading

Silence the self-sabotage that’s costing you real estate clients

Stop being mean to your mind, coach Darryl Davis writes. Don’t let negative self-talk and your inner saboteur rob you of the confidence you’ve earned. Continue reading

5 ways to cut your marketing spend (without losing leads)

Josh Ries offers strategies to help you create a leaner, more efficient real estate business without cutting into your lead generation or hampering growth. Continue reading

Your 19-step new agent’s guide to effective home showings

If you’re a new real estate agent, team lead Carl Medford writes, developing a process for conducting home showings will help you manage client experiences with confidence. Continue reading

What the ballooning national debt means for housing

Windermere economist Jeff Tucker breaks down the impact of government debt and the “One Big Beautiful Bill Act” on the housing market. Continue reading

How to launch a real estate listing like Taylor Swift drops an album

Taylor Swift didn’t just announce an album, she created a cultural moment. Here’s how to turn your listing into a must-see event with storytelling, anticipation and a some follower-fueled magic. Continue reading

Outflank the competition with new data tools: The Download

Amid a divided housing market, new real estate data tools help agents and clients visualize the ongoing shifts that most impact their bottom lines. Continue reading

The 60-deal-a-year referral-based blueprint anyone can implement

Jimmy Burgess outlines how this Virginia historic homes specialist blends community service with a personal touch to generate exceptional return on her marketing investment. Continue reading