Mauricio Umansky’s 4 tips for building strategic partnerships

In luxury real estate, Mauricio Umansky writes, partnerships can be powerful devices in your ever-evolving business toolkit. Continue reading

TikTok says men think about Rome. Women’s #RomanEmpire? Safety

Women have to think about their safety on the daily, trainer Rachael Hite writes. They don’t have time for Julius Caesar and the lore of Rome. Continue reading

7 strategies to master cross-platform marketing

Luxury consultant Chris Pollinger walks you through the steps to create a cohesive and integrated marketing strategy that leverages a variety of channels for more effective engagement. Continue reading

What to do if a client says, ‘I’m not selling my home for THAT price’

If your client is frustrated by a lowball appraisal, even when they’ve done everything right to get ready for the market, there may be bias at work, Dr. Lee Davenport writes. Continue reading

These up-to-the-minute marketing strategies are getting results now

Ready to get busy? Trainer and author Bernice Ross talks to Curaytor co-founder and CEO Jimmy Mackin about the marketing plays that are working right now. Continue reading

How to leverage SEO, drive organic traffic and outrank the competition

Think your website can’t compete with the big portals? SEO expert David Marden writes that, with smart keyword planning, you can find your place in online search results. Continue reading

5 master-your-market steps to effective real estate branding

If you want to raise your profile and stay top of mind in your chosen market, luxury consultant Chris Pollinger writes, it requires crafting an effective and recognizable brand identity. Continue reading

Want to quit listing appointments? Try this pre-screening strategy

Agent Danielle Lazier quit listing appointments because she was tired of giving away expertise with no reward. Here’s how she susses out which clients truly want to work with her. Continue reading