Today’s brokerage-provided AI tools still take a backseat to third-party chatbots for many agents. With new products rolling out later this year, real estate leaders believe that may change. Continue reading
On this episode, The One Team leader, Byron Lazine, shares his journey from submarine mechanic, to bankruptcy, to top Connecticut team leader and CEO of BAM. Continue reading
The TikTok Oracle deal, the blurred meanings of memes and new ad benchmarks all reveal how fragile the channels of influence really are. For agents, staying visible means more than posting content; it means understanding who shapes attention, and how q… Continue reading
Your first year as a real estate agent can be messy, Martha Melendez writes, but it forges the kind of grit that no class or seminar ever could. Continue reading
Adoption of AI tools is accelerating in the brokerage world as new models unlock additional productivity options for some of the most engaged users. Intel asked hundreds of agents how their workflow has changed. Continue reading
From Charlie Kirk’s death to Cracker Barrel’s logo flop, this week proved how volatile feeds can be. For agents, the lesson is simple: Pause, plan and post with care. Continue reading
When Marie Lee started out as an agent in Nashville, she had a small sphere and not much to build a business on. But she used social media to show that she was an active agent — even if she had to fudge the details a bit. Continue reading
Jered Jones thought he had a hit-in-the-making with an emo parody music video he created on TikTok, but he was taken by surprise when his viral moment came by way of a spontaneous home tour. Continue reading
Pumpkin season is officially in session. From viral fall memes to Gen Z’s secondhand style takeover, here’s how to tap into this year’s autumn trends — and what they mean for your marketing.
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Find out how this Austin, Texas, agent switched gears when his viral content was no longer delivering the results he and his team needed. Continue reading