If you’re new to social media marketing, or if you haven’t had much success with it, social media expert Karen Albert has a few simple tips for you. It all starts with finding the clients you like to serve the most. Continue reading
So you want to be a luxury agent? In addition to knowing the community and the ins and outs of the market, you’ll also have to find yourself in those same places where luxury homeowners spend time. Here’s how to meet them where they’re at — on LinkedIn… Continue reading
“It’s more difficult to stay on top than to get there.” Mia Hamm, a two-time Olympic gold medalist, and two-time FIFA Women’s World Cup champion. Being the top agent in your market means building a practice that is not just okay or average. Continue reading
Marketing to everyone, from mid-20s, first-time homebuyers to elderly homeowners moving into retirement can be challenging because each group has varying values, needs and communication styles. Truly understanding each can make your marketing much more… Continue reading
Retargeting: What is it and what does it mean for your firm? At this point, we’ve probably all experienced retargeting. Let’s say you just spent an hour browsing grills online and decide last-minute that the expensive new infrared gas grill you’d been … Continue reading
With a focused approach and amped up posting strategy, Sam Khorramian quadrupled his Instagram following in two months. Here’s how you can do the same. Continue reading
With a focused approach and amped up posting strategy, Sam Khorramian quadrupled his Instagram following in two months. Here’s how you can do the same. Continue reading
How do you become the go-to agent in the competitive world of luxury real estate? Here are the six assets every luxury agent must master. Continue reading
If generating a high volume of quality buyer leads for your listings is a challenge for you like it is for many agents, try integrating a few of these tactics into your marketing plan. Continue reading
Once you have created a system for content creation, the next step is distribution — which is where these free tools from Facebook and Instagram come into play. Continue reading