An ‘entire neighborhood’ for sale? Let’s unpack that viral TikTok video

A 35-home listing on Zillow has prompted debate over displacement and institutional investment — and pushback over a TikToker’s claim that an ‘entire neighborhood’ was about to hit the market. Continue reading

Timothy Di Prizito joins AKG | Christie’s International Real Estate

The former GM of Joyce Rey’s team at Coldwell Banker said he is ready to spread his wings and likes what he sees when it comes to Aaron Kirman’s success in growing his team, Di Prizito exclusively told Inman. Continue reading

Marketing content now AI-backed in Chime’s latest update

Real estate software company Chime has updated with a ChatGPT plugin to power its users’ marketing content generation, according to the company. Continue reading

Trophy properties are all the rage right now, Jonathan Spears says

Ahead of his appearance at Inman Luxury Connect, the Spears Group founder told Inman demand for trophy properties or highly unique listings is at an all-time high throughout North Florida. Continue reading

Avoid a Tori Spelling moment by finding the humanity in clients

An LA Realtor recently found himself in the hot seat after mistakenly texting Spelling-snark to Tori herself. Southern California broker Troy Palmquist shares what that mistake can teach you about how you communicate.
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How do you use green screen on Instagram?

Every week Sue “Pinky” Benson answers your most pressing Instagram questions. This week, she’s helping you utilize green screen in Stories and Reels. Continue reading

Carrie McCormick: Every home has a story. As agents, we need to tell it

Ahead of her stage appearance at Luxury Connect next month, @properties’ Carrie McCormick — Chicago’s No. 1 luxury broker — shared what buyers truly care about, the key to engaging storytelling and how to provide concierge service. Continue reading

3 Threads features this top producer prioritizes

As we navigate the ever-evolving social media landscape, it is crucial to recognize both the potential and the challenge it presents, New Jersey agent Ed Stulak writes. Continue reading

Getting social: 7 steps for exploring emerging platforms

Keen on venturing into a new social media platform? Jessi Healey provides an instructive, step-by-step guide to acquaint you with the latest digital offerings. Continue reading