Brokerages need agents and their personal brands, more than agents need the backing of brokerage brands Baker argued at Inman Connect on Thursday. “My name is Glennda Baker, and I am a brand.” Continue reading
At ICLV, the social media consultant offered a prescription for using AI and ChatGPT in your real estate business, from marketing to customer service to automated lead gen. Continue reading
The AI revolution is officially upon us. There’s a tasteful way real estate agents can utilize the tool in their social media strategy while staying true to themselves, speakers shared at Inman Connect on Tuesday. Continue reading
Sharing your Inman experience, or any real estate conference for that matter, on social media is actually a smart move, agent, host and comedian Karen Stone writes. Continue reading
A 35-home listing on Zillow has prompted debate over displacement and institutional investment — and pushback over a TikToker’s claim that an ‘entire neighborhood’ was about to hit the market. Continue reading
The former GM of Joyce Rey’s team at Coldwell Banker said he is ready to spread his wings and likes what he sees when it comes to Aaron Kirman’s success in growing his team, Di Prizito exclusively told Inman. Continue reading
Real estate software company Chime has updated with a ChatGPT plugin to power its users’ marketing content generation, according to the company. Continue reading
Ahead of his appearance at Inman Luxury Connect, the Spears Group founder told Inman demand for trophy properties or highly unique listings is at an all-time high throughout North Florida. Continue reading
An LA Realtor recently found himself in the hot seat after mistakenly texting Spelling-snark to Tori herself. Southern California broker Troy Palmquist shares what that mistake can teach you about how you communicate.
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Every week Sue “Pinky” Benson answers your most pressing Instagram questions. This week, she’s helping you utilize green screen in Stories and Reels. Continue reading