Tag Archives: Social Media

Artificial intelligence is taking the real estate world by storm

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Agents are starting to incorporate artificial intelligence into their technology suites, according to a new survey from the National Association of Realtors. Continue reading →

Las Vegas Realtors removes incoming board member following inflammatory Charlie Kirk posts

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Mark Sivek was due to become a member of the association’s Board of Directors in 2026, but was removed from all appointed positions after posting derogatory remarks on social media about late conservative activist Charlie Kirk. Continue reading →

This real estate agent faked it ’til she made it. Social media paved the way

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When Marie Lee started out as an agent in Nashville, she had a small sphere and not much to build a business on. But she used social media to show that she was an active agent — even if she had to fudge the details a bit. Continue reading →

How this agent went viral by falling in love with the home in his TikTok video tour

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Jered Jones thought he had a hit-in-the-making with an emo parody music video he created on TikTok, but he was taken by surprise when his viral moment came by way of a spontaneous home tour. Continue reading →

Fall marketing trends: PSLs, plot twists and pop culture plays

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Pumpkin season is officially in session. From viral fall memes to Gen Z’s secondhand style takeover, here’s how to tap into this year’s autumn trends — and what they mean for your marketing.
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5 strategies to build your first social media pipeline

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Social media done right can help new agents start conversations, build credibility and turn online visibility into real clients, branding expert Alyssa Stalker writes. Continue reading →

How 1 agent pivoted when his social media leads peaked

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Ian Grossman hit a high point of gaining leads through social media that coincided with the Austin market hitting its pandemic peak. Once the market cooled and those leads started to fall off, he pivoted by adjusting his social strategy and nurturing h… Continue reading →

How to launch a real estate listing like Taylor Swift drops an album

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Taylor Swift didn’t just announce an album, she created a cultural moment. Here’s how to turn your listing into a must-see event with storytelling, anticipation and a some follower-fueled magic. Continue reading →

How 1 newbie real estate agent gets 75% of her clients by insulting people on Instagram

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Early in her career, Kaitlin Hannig found a supportive group of female real estate agents on Instagram and quickly realized the social platform could help grow her business. Two years later, 75 percent of her business is generated that way. Continue reading →